Botwala vs Ustam: AI Commerce Team
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Botwala, Oct 18, 2026 for Ustam.
The short answer
- Both list a free plan. Paid plans start at $29/month for Botwala and $15/month for Ustam.
- Botwala lists 15 features Ustam’s listing doesn’t mention, including Business hours, Chat assignment, Chat buttons.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
Starter
Pro
Business
Free
- · 10 active customers / month
- · AI order tracking
- · AI product recommendations
- · Conversation analytics
- · Multilingual AI support
- · Multiple Shopify stores
Starter
- · 100 active customers / month
- · AI conversation summary & translations
- · AI reply suggestions
- · All Free features
- · Facebook, Instagram & WhatsApp
- · Human handover support
Professional
- · 500 active customers / month
- · AI image attachment descriptions
- · AI search bar
- · All Starter features
Enterprise
- · 2000 active customers / month
- · All Professional features
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBotwala gives Shopify merchants a shared inbox for customer conversations, combining AI-assisted replies, product guidance, cart support, and human handoff when a team member needs to take over. It helps stores answer common questions faster, assist shoppers during the buying process, and keep support organized in one place.
Ustam knows your store in detail: your products, policies and orders, and on your site, the page a shopper is on and what’s in their cart. That’s why it sells while you sleep. Ustam handles the routine chats. Your team takes over when needed and picks up where the chat left off. You set the AI’s name, tone and instructions, its hours, and when each channel appears.
- Shared inbox for customer conversations
- AI-assisted replies for common support questions
- Human handoff for conversations that need your team
- AI agent can help customers add products to cart
- Build AI assistants that recommend products and track orders in multi-language
- Manage multiple Shopify stores from one account
- Track conversations and usage with detailed analytics
- Real-time chat with instant customer responses
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Botwala |  Ustam |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Botwala | Ustam |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Botwala and Ustam: common questions
- Is Botwala or Ustam cheaper?
- Both list a free plan. Paid plans start at $29/month for Botwala and $15/month for Ustam. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Botwala lists 15 the others don’t mention, such as Business hours, Chat assignment, Chat buttons, Chat flows. Ustam lists 1 the others don’t mention, such as File upload. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Botwala, Oct 18, 2026 for Ustam; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Botwala, Oct 18, 2026 for Ustam. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.