Botlio AI vs Brilio AI Sales Assistant

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.

The short answer

  • Only Brilio AI Sales Assistant lists a free plan. Paid plans start at $29/month for Botlio AI and $29/month for Brilio AI Sales Assistant.
  • Botlio AI lists 9 features Brilio AI Sales Assistant’s listing doesn’t mention, including Behavior tracking, Chat flows, Chat window.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Categories
  • Chat
  • Chat
Languages
  • English
  • English
Launched
Feb 6, 2026
Sep 4, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
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Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $29 to $99/month
From $0 to $449/month
Plans
Starter$29/month
7-day free trial
Growth$59/month
7-day free trial
Business$99/month
7-day free trial
FreeFree
  • · 100 AI answers a month
  • · Answers from your live catalogue
  • · Captures the shopper's email
  • · No overage, your plan is the cap
  • · Product cards with Add to cart
  • · Unlimited products, nothing to train
Starter$29/month
14-day free trial
  • · 1,000 AI answers a month
  • · Answers from your live catalogue
  • · Captures the shopper's email
  • · No overage, your plan is the cap
  • · Product cards with Add to cart
  • · Unlimited products, nothing to train
Growth$79/month
14-day free trial
  • · 3,500 AI answers a month
  • · Answers from your live catalogue
  • · Captures the shopper's email
  • · No overage, your plan is the cap
  • · Product cards with Add to cart
  • · Unlimited products, nothing to train
Scale$199/month
14-day free trial
  • · 10,000 AI answers a month
  • · Answers from your live catalogue
  • · Captures the shopper's email
  • · No overage, your plan is the cap
  • · Product cards with Add to cart
  • · Unlimited products, nothing to train
Volume$449/month
14-day free trial
  • · 25,000 AI answers a month
  • · Answers from your live catalogue
  • · Captures the shopper's email
  • · No overage, your plan is the cap
  • · Product cards with Add to cart
  • · Unlimited products, nothing to train
Coverage
13 of 14 features93%
5 of 14 features36%
Unique strengths
  • Behavior tracking
  • Chat flows
  • Chat window
  • Color and font
  • +5 more
  • FAQs
Chat
93%13/14
36%5/14
Automated responses
80%4/5
60%3/5
Customization
100%6/6
17%1/6
Real-time messaging
100%3/3
33%1/3
941onlybothonly
Botlio AIBrilio AI Sales Assistant14 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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How it sells itself

Botlio AI turns your product catalog and store content into a helpful shopping assistant. It answers questions about products, shipping, returns, and store policies using the information you provide. Guide shoppers toward relevant products, offer quick answers, collect contact requests, and reduce repetitive support work.

Brilio is an AI chatbot for your storefront. It answers from your live catalogue and the policies you wrote, so stock, prices and variants are always the real ones. It shows the product it is talking about — image, price, and Add to cart when a single variant is in stock. Order status comes once the shopper confirms the order email. When it cannot answer it says so, and takes their email for you.

Key points
  • AI answers product questions using your actual store inventory
  • Full customization: colors, welcome messages, and position
  • Knowledge base from PDFs, FAQs, and website content
  • Conversation analytics and customer sentiment tracking
  • Answers product questions from your live catalogue with real stock and prices
  • Answers returns and shipping questions from the policies you wrote
  • Gives order status and tracking once the shopper confirms the order email
  • Hands over to you with the shopper's email when it cannot help
Screenshots
Integrate it easily into your website in just minutes.
Get real time answers and let AI help you with your support.Add a form to your widget to let customers contact you directlyMinimalist design with high conversion.
Dashboard showing concierge status, plan and messages answered
Settings for assistant name, greeting, persona and startersConversations list showing shopper questions, newest firstBrilio Concierge dashboard inside the Shopify admin

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBotlio AIBrilio AI Sales Assistant
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureBotlio AIBrilio AI Sales Assistant
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBotlio AIBrilio AI Sales Assistant
Free planNot listedYes
Lowest paid monthly plan$29/month$29/month
Longest free trial7 days14 days
Plans listed35

Listing

MeasureBotlio AIBrilio AI Sales Assistant
Shopify category rank#824(ahead)in Chat#1025in Chat
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedFeb 6, 2026Sep 4, 2026
Languages1English1English
DeveloperForempInnovatica Technologies FZ-LLC

FAQ

Botlio AI and Brilio AI Sales Assistant: common questions

Is Botlio AI or Brilio AI Sales Assistant cheaper?
Only Brilio AI Sales Assistant lists a free plan. Paid plans start at $29/month for Botlio AI and $29/month for Brilio AI Sales Assistant. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Botlio AI lists 9 the others don’t mention, such as Behavior tracking, Chat flows, Chat window, Color and font. Brilio AI Sales Assistant lists 1 the others don’t mention, such as FAQs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.