BOB: The Bundle Builder vs SmartBundle

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for BOB, Aug 19, 2026 for SmartBundle.

The short answer

  • Only BOB lists a free plan.
  • SmartBundle lists 12 features BOB’s listing doesn’t mention, including Cart upsell, Click-through rates, Custom bundles.

Head to head

Detected stores

BOB: 9
SmartBundle: —

App Store reviews

BOB: 6
SmartBundle: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Upsell and cross-sell
  • Product bundles
  • Product bundles
  • Upsell and cross-sell
Languages
  • English
  • English
Launched
Nov 12, 2025
Jun 15, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
2 last full month
—
Detected stores
9active installs
  • MUCH LOVE STORE
  • Eyal - The Design Studio
  • Dunamiss Cosmetics
  • CliqToday
  • Sudima
+4 more
0active installs
Most common store size
101-200 products22%
—
Top countries
  • India44%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012JanFebAprMayAugBOB: The Bundle Builder: 1 reviews in January 2026BOB: The Bundle Builder: 1 reviews in February 2026BOB: The Bundle Builder: 2 reviews in April 2026BOB: The Bundle Builder: 2 reviews in May 2026BOB: The Bundle Builder: 2 reviews in August 2026
BOBSmartBundleCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $179/month
—
Plans
Free ForeverFree
  • · 30 free orders lifetime by BOB
  • · Announcement Bar [Custom UI]
  • · Basic Landing pages
  • · Cart Drawer [Banner image, upsell etc]
  • · Product Bundles [3 templates]
  • · Product options [unlimited style]
Basic$29/month
7-day free trial
  • · BOB Agent for Setup and Analysis
  • · Chatgpt & Claude integration
  • · Fully customizable Bundle landing pages
  • · Product Bundles, Options, Cart Drawer
  • · Upto 100 orders/mo
Pro$79/month
7-day free trial
  • · BOB Agent for Setup and Analysis
  • · Chatgpt & Claude integration
  • · Fully customizable Bundle landing pages
  • · Product Bundles, Options, Cart Drawer
  • · Upto 250 orders/mo
Scale$129/month
7-day free trial
  • · BOB Agent for Setup and Analysis
  • · Chatgpt & Claude integration
  • · Fully customizable Bundle landing pages
  • · Product Bundles, Options, Cart Drawer
  • · Upto 500 orders/mo
Unlimited$179/month
15-day free trial
  • · BOB Agent for Setup and Analysis
  • · Chatgpt & Claude integration
  • · Fully customizable Bundle landing pages
  • · Product Bundles, Options, Cart Drawer
  • · Unlimited Orders
Free
Coverage
16 of 28 features57%
23 of 28 features82%
Unique strengths
  • Bundles
  • Cross-sell bundles
  • Flat discounts
  • Gift boxes
  • +1 more
  • Cart upsell
  • Click-through rates
  • Custom bundles
  • Fixed pricing
  • +8 more
Product bundles
63%10/16
75%12/16
Bundle types
57%4/7
71%5/7
Pricing you can set
67%6/9
78%7/9
Upsell and cross-sell
50%6/12
92%11/12
Analytics
50%1/2
100%2/2
Customization
40%2/5
100%5/5
Offers and recommendations
60%3/5
80%4/5
51112onlybothonly
BOBSmartBundle28 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

BOB5.0(6)SmartBundleNo rating yet
Works with also listed by another
—
—
How it sells itself

Increase your conversion rate and AOV with high-converting product bundles and free gift bundles designed to boost every step of your funnel. BOB bundle lets you create multi-product bundles, mix-and-match & Frequently bought bundles, volume discounts, BOGO bundles, progressive gift bundles, and quantity break bundles.

SmartBundle helps merchants create product bundles, cart offers, quantity breaks, and post-purchase upsells from one app. Merchants can set percentage or fixed discounts, show offers on product and cart pages, and customize the offer design to match their store.

Key points
  • Create flexible product bundles with mix-and-match, fixed, or auto-generated set
  • Volume-based discounts to improve order value and reward bulk purchases
  • Recommend frequently bought together items to drive smarter upsell conversions
  • Create product bundles with fixed, percentage, BOGO, and quantity discounts.
  • Show upsell offers on product pages, cart pages, and after purchase.
  • Customize offer styles and track clicks, conversions, and revenue.
  • Display frequently bought together offers for related products.
Screenshots
Bob-the-bundle-builder
Product BundlesBundle builderVolume discounts
Post Purchase Upsell
Style ControlsTiered Volume DiscountDashboard

Installed with

BOB5.0(6)SmartBundleNo rating yet
Most often alongside
—

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBOBSmartBundle
Detected stores9as of Nov 9, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Food, Beverages & TobaccoNot published
Top store countriesIndiaNot published

Reviews

MeasureBOBSmartBundle
App Store rating5.0 ★Not published
App Store reviews6Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBOBSmartBundle
Free planYesNot listed
Lowest paid monthly plan$29/monthNo monthly plan listed
Longest free trial15 daysNot listed
Plans listed5Not published

Listing

MeasureBOBSmartBundle
Shopify category rank#296in Upsell and cross-sell#301in Product bundles
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 12, 2025Jun 15, 2026
Languages1English1English
DeveloperKartSmithFreelancing Partners

FAQ

BOB and SmartBundle: common questions

Is BOB or SmartBundle cheaper?
Only BOB lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
BOB lists 5 the others don’t mention, such as Bundles, Cross-sell bundles, Flat discounts, Gift boxes. SmartBundle lists 12 the others don’t mention, such as Cart upsell, Click-through rates, Custom bundles, Fixed pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for BOB, Aug 19, 2026 for SmartBundle; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for BOB, Aug 19, 2026 for SmartBundle. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.