Blueshift vs SmartrMail Email & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- SmartrMail Email & SMS is detected on 20× as many Shopify stores as Blueshift: 143 vs 7 as of Nov 4, 2026.
- SmartrMail Email & SMS lists 30 features Blueshift’s listing doesn’t mention, including A/B testing, Birthday messages, Bulk editing.
Head to head
Newsletter, Pop up, Automation, SMS, Template, Email Marketing
- United States
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · 100+ Ready-to-use Email Templates
- · 8 emails per subscriber per month
- · AI Newsletters
- · AI Product Recommendations Emails
- · All Email, but Browse Abandonment
- · Coupons and Discounts
Essentials Plan
- · 12 emails per subscriber per month
- · AI Subject Line Suggestion Creation
- · All E-commerce Email Automations
- · Branded AI Flows Setup
- · Everything in Free +
- · One Click AI Newsletter Creation
Pro Plan
- · 24 emails per subscriber per month
- · A/B Testing Email and Sms flows
- · Everything in Essentials+
- · Managed Email Marketing Strategy
- · Monthly/Quarterly Account Review
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEasily identify your customers’ likelihood to engage, purchase, and churn using Blueshift’s AI-powered intelligent customer engagement platform. Create deeply personalized, self-optimizing customer journeys that adapt in real-time while giving 1:1 experiences to customers across every channel. Built for busy marketers. No data team needed
SmartrMail is email and SMS marketing for Shopify stores that want to sell, not run an email agency. Recover abandoned carts and welcome new subscribers with automated flows. Send AI newsletters with personalized product recommendations — you review and approve before sending. Segment by purchase behavior with real Shopify data. Capture emails with pop-ups in your welcome flow.
- Combine Shopify data with other sources to create 360-degree customer profiles
- Target customers likely to engage, purchase, churn, and more with Customer AI
- Present customers with personalized AI recommendations for highest engagement
- Engage customers across email, paid media, SMS, and in-app push channels
- Abandoned Cart email, Welcome email, Back in Stock email, Thank you Email & more
- Email Marketing, Email Automation, Newsletter, Popup, 100+ Email Templates, SMS
- 1-to-1 Training, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Battle-tested Email funnel strategy, design + automation by our in-house agency
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Blueshift |  SmartrMail Email & SMS |
|---|---|---|
| Detected stores | 7 | 143(ahead) |
| Net store change, 28 days | 0 | +5 |
| Stores added, 28 days | Not enough data | 9 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Furniture, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States | United States, Australia, United Kingdom |
Reviews
| Measure | Blueshift | SmartrMail Email & SMS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 305 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Blueshift | SmartrMail Email & SMS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 15 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Blueshift | SmartrMail Email & SMS |
|---|---|---|
| Shopify category rank | #306 | #61(ahead) |
| Shopify App Charts | Not on this week’s charts | #23 in Email marketing |
| Built for Shopify | No | No |
| Launched | Sep 11, 2024 | Nov 26, 2013 |
| Languages | 1 | 2 |
| Developer | Blueshift | SmartrMail |
FAQ
Blueshift and SmartrMail Email & SMS: common questions
- Which is more popular, Blueshift or SmartrMail Email & SMS?
- SmartrMail Email & SMS is detected on 20× as many Shopify stores as Blueshift: 143 vs 7 as of Nov 4, 2026.
- What features does each app list that the other doesn’t?
- Blueshift lists 5 the others don’t mention, such as APIs and webhooks, Landing pages, Price drop emails, Push notifications. SmartrMail Email & SMS lists 30 the others don’t mention, such as A/B testing, Birthday messages, Bulk editing, Bulk messaging. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.