bLoyal: Loyalty & Promotions vs CWILL Loyalty & Referrals
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for bLoyal, Nov 10, 2026 for CWILL Loyalty & Referrals.
The short answer
- Only CWILL Loyalty & Referrals lists a free plan. Paid plans start at $39/month for bLoyal and $19/month for CWILL Loyalty & Referrals.
- CWILL Loyalty & Referrals lists 18 features bLoyal’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
- United States
- Hong Kong
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Core Edition
- · Automated Lifecycle Engagement
- · Everything in Customer Connect, plus
- · Loyalty Tiers Program
- · Order Level Accruals and promotions
Pro Edition
- · Dynamic customer segments
- · Everything in Core, plus:
- · Pre-Paid and Recurring Subscriptions
- · SKU Level Accruals and Promotions
Marketer Edition
- · Cross Sell and Upsell Capabilities
- · Everything in Pro, plus:
- · Frequent Buyer programs
- · Recurring Ship and Pickup Orders
Free
- · 200 monthly orders
- · 24/7 support
- · CWILL Reviews integration
- · Custom CSS
- · Points program
- · Referrals program
Essential
- · Judge.me integration
- · Loyalty page
- · Multi-Languages support
- · Points boost campaign
- · Pop-up & Emails
- · Product & Shipping rewards
Pro
- · Customer account extension
- · Discount offer
- · Klaviyo/Omnisend integration
- · Points expiration
- · Rewards expiration
- · Shopify sync (tags & metafields)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThe bLoyal App enables you to have a single customer master record across your Shopify store and physical store(s) and run a consistent loyalty program, promotions, and engagement across all your sales channels. bLoyal also enables you to sell and accept gift/egift cards and customer loyalty tender in Shopify and in your physical store.
CWILL Loyalty is here to turn first-time shoppers into fans! More than discounts — build a membership experience with points, VIP tiers, and referrals that give customers a reason to return. Engage members at every stage of the lifecycle, from first order to loyal advocate. Boost repeat purchases and increase customer lifetime value.
- Omnichannel Promotions and Loyalty Programs
- Customer Referral Programs
- Sell and redeem Gift Cards and Egift Cards
- Subscription Club Signup and Order Processing
- Boost repeat purchases and engagement (reviews, share) with points and rewards.
- Manage value customer memberships and build community with diverse VIP tiers.
- Larger your customer base by rewarding them to refer a friend & social media.
- Remind customers of their interactions with Pop-up, Email, and Expiration.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  bLoyal |  CWILL Loyalty & Referrals |
|---|---|---|
| Detected stores | Not published | 2,091 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 24 |
| Big-brand share | Not enough data | 9% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Hong Kong, France |
Reviews
| Measure | bLoyal | CWILL Loyalty & Referrals |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 800 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 18% |
Pricing
| Measure | bLoyal | CWILL Loyalty & Referrals |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $39/month | $19/month(ahead) |
| Longest free trial | 30 days | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | bLoyal | CWILL Loyalty & Referrals |
|---|---|---|
| Shopify category rank | #399 | #19 |
| Shopify App Charts | Not on this week’s charts | #9 in Loyalty and rewards |
| Built for Shopify | No | Yes |
| Launched | Jul 26, 2021 | Oct 12, 2021 |
| Languages | 1 | 19 |
| Developer | bLoyal | CWILL |
FAQ
bLoyal and CWILL Loyalty & Referrals: common questions
- Is bLoyal or CWILL Loyalty & Referrals cheaper?
- Only CWILL Loyalty & Referrals lists a free plan. Paid plans start at $39/month for bLoyal and $19/month for CWILL Loyalty & Referrals. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CWILL Loyalty & Referrals lists 18 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for bLoyal, Nov 10, 2026 for CWILL Loyalty & Referrals; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for bLoyal, Nov 10, 2026 for CWILL Loyalty & Referrals. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.