BLOY Loyalty Points & Rewards vs WBL ‑ Prime Membership Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for BLOY Loyalty Points & Rewards, Oct 27, 2026 for WBL.
The short answer
- On the Shopify App Store: BLOY Loyalty Points & Rewards 5.0 from 952 reviews and WBL 1.0 from 1 reviews.
- Both list a free plan. Paid plans start at $10/month for BLOY Loyalty Points & Rewards and $5/month for WBL.
- BLOY Loyalty Points & Rewards lists 20 features WBL’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 24/7 human support
- · Automated email reward notifications
- · Basic loyalty widget & branding
- · Basic points program
- · Loyalty activity log
- · Migration from other apps, platforms
LAUNCH
- · 24/7 human support
- · All integrations (e.g Klaviyo, Judge.me)
- · Birthday & review rewards
- · Dedicated loyalty page
- · Loyalty popup customization
- · Points expiration reminder
GROWTH
- · Advanced points program
- · Analytics
- · Full VIP tiers program
- · In-cart reward redemption
- · Multi-language support (20+ languages)
- · Order booster (e.g. 2x points)
UNLIMITED
- · $1000 custom package
- · 1-1 loyalty audit & consultant
- · API access
- · Dedicated support & SLA
- · HIGH-VOLUME OR ENTERPRISE? TALK TO US
- · Headless commerce hydrogen
Free
- · • Approve or Reject Membership Requests
- · • Automatically expiry when the end date
- · • Basic Email Notifications
- · • Create Customer Segment
- · • Create One Membership Plan
- · • Use Segment to Apply Discounts
Elite
- · • All Email Notifications
- · • Approve or Reject Membership Requests
- · • Automatically expiry when the end date
- · • Create Customer Segment
- · • Create Unlimited Membership Plans
- · • Use Segment to Apply Discounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBLOY turns first-time buyers into repeat customers with a loyalty and rewards program: points, VIP tiers, referrals and store credit, online and in store with Shopify POS. Members earn and redeem on product pages, in cart, at checkout and in customer accounts. AI onboarding sets up rewards, tiers and branding from your store data in minutes, then turns AOV and redemption data into next actions.
This app helps merchants create and manage exclusive membership programs, enhancing customer loyalty and retention. Merchants can set up custom membership tiers, provide members-only access to special content or discounts, and streamline communication. With easy-to-use tools, the app makes it simple to engage customers, encourage repeat business, and manage memberships efficiently.
- Point calculator: show loyalty points on product and post-checkout page
- Earn points through actions - account registration, birthdays, placing orders
- Points program supports redeeming loyalty points for discounts, free shipping
- Points system with automated email notifications for earned points and rewards
- Customizable membership tiers to suit different customer needs.
- Exclusive member-only discounts and perks for increased engagement.
- Easy member management with automatic renewals and status tracking.
- Seamless integration with Shopify store for smooth user experience.








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | BLOY Loyalty Points & Rewards | WBL |
|---|---|---|
| Detected stores | 1,125 | Not published |
| Net store change, 28 days | −14 | 0 |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | 8% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, France | Not published |
Reviews
| Measure | BLOY Loyalty Points & Rewards | WBL |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 1.0 ★ |
| App Store reviews | 952(ahead) | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 2% | Not enough data |
Pricing
| Measure | BLOY Loyalty Points & Rewards | WBL |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $10/month | $5/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | BLOY Loyalty Points & Rewards | WBL |
|---|---|---|
| Shopify category rank | #24 | Not enough data |
| Shopify App Charts | #11 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 17, 2024 | May 8, 2025 |
| Languages | 1 | 1 |
| Developer | BLOY | Weblytic Labs |
FAQ
BLOY Loyalty Points & Rewards and WBL: common questions
- Is BLOY Loyalty Points & Rewards or WBL cheaper?
- Both list a free plan. Paid plans start at $10/month for BLOY Loyalty Points & Rewards and $5/month for WBL. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, BLOY Loyalty Points & Rewards or WBL?
- On the Shopify App Store: BLOY Loyalty Points & Rewards 5.0 from 952 reviews and WBL 1.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- BLOY Loyalty Points & Rewards lists 20 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Digital wallets. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for BLOY Loyalty Points & Rewards, Oct 27, 2026 for WBL; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for BLOY Loyalty Points & Rewards, Oct 27, 2026 for WBL. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.














