BLOY Loyalty Points & Rewards vs Pointly
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for BLOY Loyalty Points & Rewards, Oct 14, 2026 for Pointly.
The short answer
- Both list a free plan. Paid plans start at $10/month for BLOY Loyalty Points & Rewards and $12/month for Pointly.
- BLOY Loyalty Points & Rewards lists 20 features Pointly’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
- United States
- United Kingdom
- France
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 24/7 human support
- · Automated email reward notifications
- · Basic loyalty widget & branding
- · Basic points program
- · Loyalty activity log
- · Migration from other apps, platforms
LAUNCH
- · 24/7 human support
- · All integrations (e.g Klaviyo, Judge.me)
- · Birthday & review rewards
- · Dedicated loyalty page
- · Loyalty popup customization
- · Points expiration reminder
GROWTH
- · Advanced points program
- · Analytics
- · Full VIP tiers program
- · In-cart reward redemption
- · Multi-language support (20+ languages)
- · Order booster (e.g. 2x points)
UNLIMITED
- · $1000 custom package
- · 1-1 loyalty audit & consultant
- · API access
- · Dedicated support & SLA
- · HIGH-VOLUME OR ENTERPRISE? TALK TO US
- · Headless commerce hydrogen
Free
- · Basic points program
- · Points pause after 100 orders
- · Up to 100 orders per month
Growth
- · $0.001/customer/mo over 10,000 (monthly)
- · Unlimited orders
- · Up to 10,000 customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBLOY turns first-time buyers into repeat customers with a loyalty and rewards program: points, VIP tiers, referrals and store credit, online and in store with Shopify POS. Members earn and redeem on product pages, in cart, at checkout and in customer accounts. AI onboarding sets up rewards, tiers and branding from your store data in minutes, then turns AOV and redemption data into next actions.
Pointly helps merchants build customer loyalty by automatically awarding points for every order. Customers earn points each time they shop and can redeem them for discount rewards at checkout. The app encourages repeat purchases through a simple, points-based loyalty experience that works out of the box.
- Point calculator: show loyalty points on product and post-checkout page
- Earn points through actions - account registration, birthdays, placing orders
- Points program supports redeeming loyalty points for discounts, free shipping
- Points system with automated email notifications for earned points and rewards
- Automatically award points on every purchase to easily build customer loyalty.
- Customers redeem points for discount rewards, boosting satisfaction and sales.
- Track and manage point history and customer loyalty details in the store admin.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BLOY Loyalty Points & Rewards |  Pointly |
|---|---|---|
| Detected stores | 1,244 | Not published |
| Net store change, 28 days | −17 | 0 |
| Stores added, 28 days | 11 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, United Kingdom, France | Not published |
Reviews
| Measure | BLOY Loyalty Points & Rewards | Pointly |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 845 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 2% | Not enough data |
Pricing
| Measure | BLOY Loyalty Points & Rewards | Pointly |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $10/month(ahead) | $12/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | BLOY Loyalty Points & Rewards | Pointly |
|---|---|---|
| Shopify category rank | #23 | #1114 |
| Shopify App Charts | #11 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 17, 2024 | May 18, 2026 |
| Languages | 1 | 5 |
| Developer | BLOY | System Ya Masoo |
FAQ
BLOY Loyalty Points & Rewards and Pointly: common questions
- Is BLOY Loyalty Points & Rewards or Pointly cheaper?
- Both list a free plan. Paid plans start at $10/month for BLOY Loyalty Points & Rewards and $12/month for Pointly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BLOY Loyalty Points & Rewards lists 20 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Digital wallets. Pointly lists 3 the others don’t mention, such as Custom discounts, Quantity breaks, Upsell discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for BLOY Loyalty Points & Rewards, Oct 14, 2026 for Pointly; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for BLOY Loyalty Points & Rewards, Oct 14, 2026 for Pointly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.