BLOY Loyalty Points & Rewards vs easyPoints
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- BLOY Loyalty Points & Rewards is detected on 72× as many Shopify stores as easyPoints: 1,220 vs 17 as of Nov 8, 2026.
- On the Shopify App Store: BLOY Loyalty Points & Rewards 5.0 from 844 reviews and easyPoints 4.1 from 46 reviews.
- Only BLOY Loyalty Points & Rewards lists a free plan. Paid plans start at $10/month for BLOY Loyalty Points & Rewards and $50/month for easyPoints.
- BLOY Loyalty Points & Rewards lists 9 features easyPoints’s listing doesn’t mention, including Digital wallets, Early access, Exclusive access.
Head to head
- United States
- United Kingdom
- France
- Japan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 24/7 human support
- · Automated email reward notifications
- · Basic loyalty widget & branding
- · Basic points program
- · Loyalty activity log
- · Migration from other apps, platforms
LAUNCH
- · 24/7 human support
- · All integrations (e.g Klaviyo, Judge.me)
- · Birthday & review rewards
- · Dedicated loyalty page
- · Loyalty popup customization
- · Points expiration reminder
GROWTH
- · Advanced points program
- · Analytics
- · Full VIP tiers program
- · In-cart reward redemption
- · Multi-language support (20+ languages)
- · Order booster (e.g. 2x points)
UNLIMITED
- · $1000 custom package
- · 1-1 loyalty audit & consultant
- · API access
- · Dedicated support & SLA
- · HIGH-VOLUME OR ENTERPRISE? TALK TO US
- · Headless commerce hydrogen
Free
- · CSV Import
- · Klaviyo Integration
- · Up to 300 active* customers
- · easyPoints My account page
- · flow integration
Basic
- · Action rewards (Sign up, Log in, opt in)
- · Birthday rewards
- · Custom Integration
- · Everything in Free
- · Point Expiration
- · Review rewards
Pro
- · Bonus Point Collection
- · CSV Export
- · Everything in Basic
- · Points History
- · Referral rewards
- · Shipping points
Enterprise
- · API Usage
- · Everything in Pro
- · POS Integration
- · Priority Support
- · Up to 5,000 active* customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBLOY turns first-time buyers into repeat customers with a loyalty and rewards program: points, VIP tiers, referrals and store credit, online and in store with Shopify POS. Members earn and redeem on product pages, in cart, at checkout and in customer accounts. AI onboarding sets up rewards, tiers and branding from your store data in minutes, then turns AOV and redemption data into next actions.
Unleash the power of loyalty with easyPoints. Integrate your loyalty program directly in your shop’s design for unparalleled branding and user experience to boost conversions. Improve engagement and ease-of-use with point redemption during checkout, and build your shop’s perfect program and only pay for the features you need. Our goal is simple: make loyalty as easy to understand as it is to use.
- Point calculator: show loyalty points on product and post-checkout page
- Earn points through actions - account registration, birthdays, placing orders
- Points program supports redeeming loyalty points for discounts, free shipping
- Points system with automated email notifications for earned points and rewards
- Grow customer loyalty by awarding points for purchases, sign-ups, and more
- Ditch the pop-ups and put your loyalty program directly into your shop's design
- Boost engagement with bonus point events, email campaigns, and point expiry
- Reward loyal customers both online and offline with our Shopify POS extension
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BLOY Loyalty Points & Rewards |  easyPoints |
|---|---|---|
| Detected stores | 1,220(ahead) | 17 |
| Net store change, 28 days | −17 | 0 |
| Stores added, 28 days | 11 | Not enough data |
| Big-brand share | 7% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Baby & Toddler |
| Top store countries | United States, United Kingdom, France | Japan |
Reviews
| Measure | BLOY Loyalty Points & Rewards | easyPoints |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.1 ★ |
| App Store reviews | 844(ahead) | 46 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | 2% | Not enough data |
Pricing
| Measure | BLOY Loyalty Points & Rewards | easyPoints |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $10/month(ahead) | $50/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 4 |
Listing
| Measure | BLOY Loyalty Points & Rewards | easyPoints |
|---|---|---|
| Shopify category rank | #23(ahead) | #67 |
| Shopify App Charts | #11 in Loyalty and rewards | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 17, 2024 | Sep 19, 2019 |
| Languages | 1 | 2 |
| Developer | BLOY | Lunaris |
FAQ
BLOY Loyalty Points & Rewards and easyPoints: common questions
- Which is more popular, BLOY Loyalty Points & Rewards or easyPoints?
- BLOY Loyalty Points & Rewards is detected on 72× as many Shopify stores as easyPoints: 1,220 vs 17 as of Nov 8, 2026.
- Is BLOY Loyalty Points & Rewards or easyPoints cheaper?
- Only BLOY Loyalty Points & Rewards lists a free plan. Paid plans start at $10/month for BLOY Loyalty Points & Rewards and $50/month for easyPoints. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, BLOY Loyalty Points & Rewards or easyPoints?
- On the Shopify App Store: BLOY Loyalty Points & Rewards 5.0 from 844 reviews and easyPoints 4.1 from 46 reviews.
- What features does each app list that the other doesn’t?
- BLOY Loyalty Points & Rewards lists 9 the others don’t mention, such as Digital wallets, Early access, Exclusive access, Free products. easyPoints lists 6 the others don’t mention, such as Membership perks, Multi-language, Pop-ups, POS rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.