Bloom Profit Analytics vs MerchantFlow: Profit Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Bloom Profit Analytics, Oct 29, 2026 for MerchantFlow.
The short answer
- On the Shopify App Store: Bloom Profit Analytics 5.0 from 50 reviews and MerchantFlow 5.0 from 5 reviews.
- Only Bloom Profit Analytics lists a free plan. Paid plans start at $20/month for Bloom Profit Analytics and $49/month for MerchantFlow.
- MerchantFlow lists 9 features Bloom Profit Analytics’s listing doesn’t mention, including AI insights, Benchmarking, Custom reports.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Start
- · Ad platform Metrics (Meta & Google)
- · Cohort & Customer Metrics
- · Dashboard Overview
- · Fixed Cost Settings
- · Last 7 Days Data
- · Profit Table (Shopify)
Sprout
- · Bloom Pulse (Daily Insights)
- · Custom COGS & Shipping Cost
- · Detailed Profit & Loss Table
- · Marketing Metrics and Custom Settings
- · My Metrics & Email Summary
- · Order-Level Profit
Grow
- · All in Sprout Plan
- · Amazon Profit & Loss
- · CLTV, Custom Dashboard
- · Claude & ChatGPT MCP
- · Email Campaign Profits
- · Goals, Targets and Shopify Markets
Flourish
- · Ad Intelligence (coming soon)
- · All in Grow Plan
- · Ask Bloom (AI Insights)
- · Channel Profits
- · Country-Level ROAS & Profits
- · Marketing Attribution/ Campaign Analysis
Starter
- · 1,000 orders/mo + 90-day history
- · All 4 ad platforms
- · Auto COGS sync from Shopify
- · Claude + ChatGPT MCP - 90-day history
- · Daily email summary+ 3PL integration
- · Editable North Star: 8 detailed KPIs
Pro
- · 1 store + 3 team seats
- · 5,000 orders/mo + priority support
- · Anomaly alerts
- · Claude + ChatGPT MCP - 12-month history
- · Custom + scheduled reports (weekly)
- · Everything in Starter, plus:
Plus
- · 25,000 orders/mo + unlimited history
- · 5 stores, 10 team seats
- · Claude + ChatGPT MCP - unlimited history
- · Everything in Pro, plus:
- · Flow AI assistant - 2M tokens/mo
- · North Star: up to 16 detailed KPIs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBloom tracks real time profit you keep after COGS, shipping, ad spend, and expenses across Shopify and Amazon with a clean dashboard and breakdown, so you know what is growing or draining your business. See profit performance across orders, products, and campaigns, with AI insights that tell you what to scale, fix or cut. Track which channels drive profitable sales, not just conversions, and know POAS.
MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses.
- Profit Analytics: Understand & track what drives your store's sales & net profit
- Product Metrics: Track product journey from 'page views' to 'carts' to 'sales'
- Expense Tracker: Simplified tracking system for a more accurate profit analysis
- Marketing & Ads: Get consolidated ROAS and POAS from ad spend across channels
- Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
- Product-level profit tracking with COGS and ad spend attribution.
- Connect Claude, Cursor and other AI tools via MCP for live store insights.
- Bank balance reconciliation to catch untracked expenses.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Bloom Profit Analytics |  MerchantFlow |
|---|---|---|
| Detected stores | 262 | Not published |
| Net store change, 28 days | +9 | 0 |
| Stores added, 28 days | 16 | Not enough data |
| Big-brand share | 31% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | Bloom Profit Analytics | MerchantFlow |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 50(ahead) | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | Bloom Profit Analytics | MerchantFlow |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $20/month(ahead) | $49/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Bloom Profit Analytics | MerchantFlow |
|---|---|---|
| Shopify category rank | #34(ahead) | #237 |
| Shopify App Charts | #6 on Pricing moves in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 15, 2024 | May 6, 2026 |
| Languages | 1 | 1 |
| Developer | Estore Automate | MerchantFlow |
FAQ
Bloom Profit Analytics and MerchantFlow: common questions
- Is Bloom Profit Analytics or MerchantFlow cheaper?
- Only Bloom Profit Analytics lists a free plan. Paid plans start at $20/month for Bloom Profit Analytics and $49/month for MerchantFlow. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Bloom Profit Analytics or MerchantFlow?
- On the Shopify App Store: Bloom Profit Analytics 5.0 from 50 reviews and MerchantFlow 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Bloom Profit Analytics lists 5 the others don’t mention, such as Abandoned cart, Checkout analytics, Funnel analysis, Page views. MerchantFlow lists 9 the others don’t mention, such as AI insights, Benchmarking, Custom reports, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Bloom Profit Analytics, Oct 29, 2026 for MerchantFlow; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Bloom Profit Analytics, Oct 29, 2026 for MerchantFlow. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.