BL Scrolling Announcement Bar vs ECS USP Bar
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for BL Scrolling Announcement Bar, Oct 13, 2026 for ECS USP Bar.
The short answer
- Both list a free plan. Paid plans start at $1.99/month for BL Scrolling Announcement Bar and $4.99/month for ECS USP Bar.
- BL Scrolling Announcement Bar lists 17 features ECS USP Bar’s listing doesn’t mention, including Animations, Announcement bar, Backgrounds.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE FOR PARTNERS
- · Free for all partner development stores
- · Test the app on dev stores before launch
MONTHLY
- · Background & Content images.
- · Fully customizable.
- · In-page announcements.
- · Multiple announcements on the same page.
- · Top header announcement.
Free
- · Color settings
- · Creating 3 USP Bars
- · Up to 1000 views per month
Starter
- · Creating 5 USP Bars
- · Rotating bars
- · Up to 2500 views per month
Essential
- · Creating 10 USP Bars
- · Everything in Essential
- · Unlimited views
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your store with a dynamic scrolling announcement bar or marquee banner that brings your messages to life. Highlight promotions, updates, and key info with animated banners that grab attention. Fully customizable: adjust speed, add images, and choose placement (top or within the page). Perfect for showcasing sales, discounts, or urgent news, this announcement bar ensures your updates stand out.
ECS USP Bar helps merchants create customizable USP and announcement bars with smooth auto-scrolling for Shopify stores. Display key messages like shipping policies, secure payments, discounts, delivery times, and promotions in an engaging format. Customize icons, text, colors, spacing, borders, and backgrounds to match store branding.
- Customize your scrolling announcement bar to match your brand’s unique style.
- Animate your scrolling announcement bar to grab attention and boost engagement.
- Place your announcement bar at the top or within the page for visibility.
- Add images to your scrolling announcement bar for visually appealing messages.
- Create scrolling USP bars to highlight offers, trust badges, and store benefits
- Upload custom icons and customize titles, descriptions, and content styling
- Adjust colors, borders, backgrounds, spacing, and padding to match your store
- Control auto-scroll speed for smooth and engaging storefront messaging
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BL Scrolling Announcement Bar |  ECS USP Bar |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | BL Scrolling Announcement Bar | ECS USP Bar |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 7 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | BL Scrolling Announcement Bar | ECS USP Bar |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $1.99/month(ahead) | $4.99/month |
| Longest free trial | 3 days | Not listed |
| Plans listed | 2 | 3 |
Listing
| Measure | BL Scrolling Announcement Bar | ECS USP Bar |
|---|---|---|
| Shopify category rank | #21 | #211 |
| Shopify App Charts | #2 on Pricing moves in Banners | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 10, 2024 | May 26, 2026 |
| Languages | 6 | 1 |
| Developer | BACKLIP | EcodeSoft Solutions |
FAQ
BL Scrolling Announcement Bar and ECS USP Bar: common questions
- Is BL Scrolling Announcement Bar or ECS USP Bar cheaper?
- Both list a free plan. Paid plans start at $1.99/month for BL Scrolling Announcement Bar and $4.99/month for ECS USP Bar. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BL Scrolling Announcement Bar lists 17 the others don’t mention, such as Animations, Announcement bar, Backgrounds, Banner position. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for BL Scrolling Announcement Bar, Oct 13, 2026 for ECS USP Bar; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for BL Scrolling Announcement Bar, Oct 13, 2026 for ECS USP Bar. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.