Birthday Club vs Birthday Email Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Birthday Email Marketing.
The short answer
- Only Birthday Email Marketing lists a free plan.
- Birthday Email Marketing lists 10 features Birthday Club’s listing doesn’t mention, including Automations, Campaigns, Cart discounts.
Head to head
- Netherlands
- Canada
- Mexico
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Birthday emails with unique codes
- · CSV and metafield import
- · Form signups saved as Shopify customers
- · Signup at checkout and on your store
- · Up to 50 birthday club subscribers
Starter
- · Customer anniversary emails
- · Everything in Free
- · Up to 1,000 birthday club subscribers
- · View, add and edit birthdays in POS
Growth
- · Everything in Starter
- · Multi-language emails and signup forms
- · Up to 5,000 birthday club subscribers
Unlimited
- · Everything in Growth
- · Unlimited birthday club subscribers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBirthday Club erfasst Geburtstage im Kundenkonto und markiert Kunden mit bevorstehendem Geburtstag. Kunden pflegen Personen mit Name und Geburtsdatum. Die App setzt und entfernt täglich den konfigurierten Tag im gewählten Zeitfenster. Die Einträge liegen als händlereigene Metaobjects im Shop. Den Tag kannst du in eigenen Automationen weiterverwenden. Die App sendet keine E-Mails und erstellt keine Rabatte.
Collect birthdays on your thank-you page, with a signup form on your store or a signup page, or import the ones you already have from a CSV file or customer metafield. On each birthday the app emails your customer a unique discount code. On the day someone became your customer, it can send an anniversary email too. You don't need a separate email tool.
- Geburtstagsbuch im Kundenkonto: Personen mit Name und Geburtsdatum anlegen
- Konfigurierbares Tagging: Vorlaufzeit und Tag-Namen selbst festlegen
- Täglicher Abgleich: Tags werden gesetzt, entfernt und bereinigt
- Händlereigene Metaobjects: Einträge bleiben im Shop und sind nutzbar
- Automated Birthday Emails: Send personalized birthday greetings automatically.
- Flexible Birthday Collection: Collect dates via checkout or custom landing page
- Customizable Email Templates: Design on-brand emails with an easy editor.
- Multi-Language Email Templates: Customize on-brand emails with easy editor
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Birthday Club |  Birthday Email Marketing |
|---|---|---|
| Detected stores | Not published | 6 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | Netherlands, Canada, Mexico |
Reviews
| Measure | Birthday Club | Birthday Email Marketing |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 5 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Birthday Club | Birthday Email Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 4 |
Listing
| Measure | Birthday Club | Birthday Email Marketing |
|---|---|---|
| Shopify category rank | #42 | #224 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 24, 2026 | Apr 16, 2025 |
| Languages | 2 | 1 |
| Developer | BAETTER GmbH | New craft |
FAQ
Birthday Club and Birthday Email Marketing: common questions
- Is Birthday Club or Birthday Email Marketing cheaper?
- Only Birthday Email Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Birthday Email Marketing lists 10 the others don’t mention, such as Automations, Campaigns, Cart discounts, Checkout discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Birthday Email Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Birthday Email Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.