Birthday Club vs Happy Birthday Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Happy Birthday Marketing.
The short answer
- Only Happy Birthday Marketing lists a free plan.
- Happy Birthday Marketing lists 10 features Birthday Club’s listing doesn’t mention, including Automations, Campaigns, Checkout discounts.
Head to head
- United States
- France
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 50 customers
Unlimited
- · Unlimited customers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBirthday Club erfasst Geburtstage im Kundenkonto und markiert Kunden mit bevorstehendem Geburtstag. Kunden pflegen Personen mit Name und Geburtsdatum. Die App setzt und entfernt täglich den konfigurierten Tag im gewählten Zeitfenster. Die Einträge liegen als händlereigene Metaobjects im Shop. Den Tag kannst du in eigenen Automationen weiterverwenden. Die App sendet keine E-Mails und erstellt keine Rabatte.
Improve customer engagement and loyalty by offering exclusive promotion emails on your customer's birthday! This is a great way to reactivate relations with customers that haven't been active in a while! No need to wait around for support to install code on your Shopify theme. Get up and running in 10 minutes or less
- Geburtstagsbuch im Kundenkonto: Personen mit Name und Geburtsdatum anlegen
- Konfigurierbares Tagging: Vorlaufzeit und Tag-Namen selbst festlegen
- Täglicher Abgleich: Tags werden gesetzt, entfernt und bereinigt
- Händlereigene Metaobjects: Einträge bleiben im Shop und sind nutzbar
- Customize birthday discount email copy, colors, logo image, etc
- Birthday signup on thank you page (order status page) shown after order is made
- Birthday signup landing page you can link to on your website + emails
- Post purchase page birthday signup to improve conversion even more
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Birthday Club |  Happy Birthday Marketing |
|---|---|---|
| Detected stores | Not published | 61 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, France, Germany |
Reviews
| Measure | Birthday Club | Happy Birthday Marketing |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 27 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Birthday Club | Happy Birthday Marketing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9.95/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 2 |
Listing
| Measure | Birthday Club | Happy Birthday Marketing |
|---|---|---|
| Shopify category rank | #42 | #282 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 24, 2026 | Jul 11, 2022 |
| Languages | 2 | 1 |
| Developer | BAETTER GmbH | Northern Apps |
FAQ
Birthday Club and Happy Birthday Marketing: common questions
- Is Birthday Club or Happy Birthday Marketing cheaper?
- Only Happy Birthday Marketing lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Happy Birthday Marketing lists 10 the others don’t mention, such as Automations, Campaigns, Checkout discounts, Discount codes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Happy Birthday Marketing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Happy Birthday Marketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.