Birthday Club vs Happy Birthday Email by UW
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Happy Birthday Email by UW.
The short answer
- Happy Birthday Email by UW lists 22 features Birthday Club’s listing doesn’t mention, including Analytics, Analytics dashboard, Anniversary.
Head to head
Build customer loyalty with an automated Birthday Club
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Base
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 1k Birthday Club members
- · Track revenue from birthday emails
Growth
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Send birthday emails and follow-ups
- · Store up to 5k Birthday Club members
- · Track revenue from birthday emails
Unlimited
- · Add birthdays to customer metafields
- · Break down customers by age group
- · Capture birthdays online and in-store
- · Connects to Klaviyo and other ESPs
- · Send birthday emails and follow-ups
- · Store unlimited Birthday Club members
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBirthday Club erfasst Geburtstage im Kundenkonto und markiert Kunden mit bevorstehendem Geburtstag. Kunden pflegen Personen mit Name und Geburtsdatum. Die App setzt und entfernt täglich den konfigurierten Tag im gewählten Zeitfenster. Die Einträge liegen als händlereigene Metaobjects im Shop. Den Tag kannst du in eigenen Automationen weiterverwenden. Die App sendet keine E-Mails und erstellt keine Rabatte.
Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.
- Geburtstagsbuch im Kundenkonto: Personen mit Name und Geburtsdatum anlegen
- Konfigurierbares Tagging: Vorlaufzeit und Tag-Namen selbst festlegen
- Täglicher Abgleich: Tags werden gesetzt, entfernt und bereinigt
- Händlereigene Metaobjects: Einträge bleiben im Shop und sind nutzbar
- An end-to-end birthday marketing campaign with minimum ongoing effort
- A subtle, cost-effective loyalty program for Shopify merchants of any size
- Powering relational eCommerce through birthday collection
- Foster a continuous cycle of engagement and insight by sending birthday emails
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Birthday Club |  Happy Birthday Email by UW |
|---|---|---|
| Detected stores | Not published | 104 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Birthday Club | Happy Birthday Email by UW |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 145 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Birthday Club | Happy Birthday Email by UW |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 28 days |
| Plans listed | Not published | 3 |
Listing
| Measure | Birthday Club | Happy Birthday Email by UW |
|---|---|---|
| Shopify category rank | #42 | #14 |
| Shopify App Charts | Not on this week’s charts | #2 in Giveaways and contests |
| Built for Shopify | No | No |
| Launched | Jul 24, 2026 | Jun 23, 2017 |
| Languages | 2 | 1 |
| Developer | BAETTER GmbH | Union Works Apps |
FAQ
Birthday Club and Happy Birthday Email by UW: common questions
- What features does each app list that the other doesn’t?
- Happy Birthday Email by UW lists 22 the others don’t mention, such as Analytics, Analytics dashboard, Anniversary, Birthday. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Happy Birthday Email by UW; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 30, 2026 for Birthday Club, Nov 9, 2026 for Happy Birthday Email by UW. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.