SCA ‑ Product Feed Manager vs BySimpli Microsoft Ads Feed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for SCA, Oct 18, 2026 for BySimpli Microsoft Ads Feed.
The short answer
- On the Shopify App Store: SCA 3.9 from 35 reviews and BySimpli Microsoft Ads Feed 4.3 from 14 reviews.
- Only BySimpli Microsoft Ads Feed lists a free plan. Paid plans start at $6.99/month for SCA and $9.99/month for BySimpli Microsoft Ads Feed.
- SCA lists 4 features BySimpli Microsoft Ads Feed’s listing doesn’t mention, including Localized feeds, Performance monitoring, Scheduled sync.
Head to head
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The easiest way to sell your products on Microsoft Shopping
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Small
- · Max 1000 Products
Medium
- · Max 10,000 Products
Large
- · Max 100,000 products
Free
- · Custom exclusion rules, automatic sync
- · Everything free for <100 product feed
- · No credit card required
Unlimited Plan
- · Exclude products based on custom rules
- · Exclude variants based on custom rules
- · Fast automatic product syncing
- · No limit to product catalog size
- · Pro customer support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStop fighting with complex, unreliable apps. We solve the #1 problem merchants face: broken product feeds that cause costly errors and risk your ad accounts. Our app creates a rock-solid, error-free product feed for Google, Facebook, Pinterest, TikTok, and more. You'll love our simple setup and helpful expert support.
Connect your Microsoft Ads account and the app builds and syncs your product feed. Stay on Free to publish up to 100 products, or upgrade to Unlimited ($9.99/mo) for no catalog cap. Exclude products or variants with rules on vendor, type, price, and more. Works in every country and currency Microsoft Shopping supports, including free and paid listings. Setup is a few steps, then products stay in sync.
- Instant Feed Generation on Install: No mapping product attributes required.
- Automatic Product Update: No more manually resubmitting and managing feeds!
- Variations: Include product variations for low cost, highly relevant traffic.
- Real customer service from our dedicated support team of Microsoft Ads experts
- No feed size limits. Upload your entire product catalog, no matter how large
- Exclude products and variants based on vendor, product type, price, etc
- Works with every country and currency supported by Microsoft Shopping
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SCA |  BySimpli Microsoft Ads Feed |
|---|---|---|
| Detected stores | 11,290 | Not published |
| Net store change, 28 days | −16 | 0 |
| Stores added, 28 days | 13 | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | SCA | BySimpli Microsoft Ads Feed |
|---|---|---|
| App Store rating | 3.9 ★ | 4.3 ★(ahead) |
| App Store reviews | 35(ahead) | 14 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SCA | BySimpli Microsoft Ads Feed |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $6.99/month(ahead) | $9.99/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | SCA | BySimpli Microsoft Ads Feed |
|---|---|---|
| Shopify category rank | #129 | #56(ahead) |
| Shopify App Charts | #60 on the Shoplist 100 | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 31, 2016 | Aug 2, 2017 |
| Languages | 1 | 1 |
| Developer | Shopping Cart Apps | By Simpli Apps (Scrollio & Microsoft Feed) |
FAQ
SCA and BySimpli Microsoft Ads Feed: common questions
- Is SCA or BySimpli Microsoft Ads Feed cheaper?
- Only BySimpli Microsoft Ads Feed lists a free plan. Paid plans start at $6.99/month for SCA and $9.99/month for BySimpli Microsoft Ads Feed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, SCA or BySimpli Microsoft Ads Feed?
- On the Shopify App Store: SCA 3.9 from 35 reviews and BySimpli Microsoft Ads Feed 4.3 from 14 reviews.
- What features does each app list that the other doesn’t?
- SCA lists 4 the others don’t mention, such as Localized feeds, Performance monitoring, Scheduled sync, Target-specific feeds. BySimpli Microsoft Ads Feed lists 4 the others don’t mention, such as Collection targeting, Custom labels, Real-time updates, Remarketing tags. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for SCA, Oct 18, 2026 for BySimpli Microsoft Ads Feed; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for SCA, Oct 18, 2026 for BySimpli Microsoft Ads Feed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.