Bily: Server‑Side Tracking vs Omega Google Ads, GA4 & GTM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Omega Google Ads, GA4 & GTM is detected on 20× as many Shopify stores as Bily: 459 vs 23 as of Nov 8, 2026.
- On the Shopify App Store: Bily 3.6 from 16 reviews and Omega Google Ads, GA4 & GTM 4.8 from 54 reviews.
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $66/month for Bily and $12/month for Omega Google Ads, GA4 & GTM.
- Bily lists 7 features Omega Google Ads, GA4 & GTM’s listing doesn’t mention, including Ad spend, AI optimization, AI targeting.
Head to head
- United States
- Australia
- Belgium
- United States
- Czechia
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Up to $25K monthly revenue
Growth
- · $25K-$100K monthly revenue
Scale
- · $100K-$500K monthly revenue
Enterprise
- · $500K+ monthly revenue
Free
- · 1 Google Ads account
- · 20 orders tracked/month
- · 24/7 live chat support
- · 30-day data retention
- · ROI Compliance Checker
- · Real-time events testing
Starter
- · 100 orders tracked/month
- · 24/7 Live chat support
- · 60-day data retention
- · All in FREE, plus:
- · Consent Mode
- · GA4 & GTM integrations
Professional
- · 180-day data retention
- · 2 custom markets included
- · 24/7 Live chat support
- · 3 Google Ads accounts
- · All in STARTER, plus:
- · Full Order, Buyer, Product Analytics
Enterprise
- · 24/7 live chat/meeting/phone support
- · 365-day data retention
- · 8 custom markets included
- · ALL in Professional, plus:
- · Dedicated product manager support
- · Unlimited Google Ads accounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBily gives Shopify brands one first-party data layer for storefront, checkout, and order events. It enriches events with order context, sends cleaner server-side conversions to Meta, Google, TikTok, Pinterest, and Snap, and connects campaigns to real revenue. Use Bily to monitor data quality, recover missed conversions, and understand which ads drive orders without maintaining separate pixels and tracking pipelines.
See which Shopify conversions reach Google Ads and when tracking needs attention. Set up Google Ads tracking with Google tag and Google Pixel, server-side, no code. Send events to GA4 and Google Tag Manager (GTM), with Consent Mode v2. Use Signal Quality to score tracking health, consent acceptance and conversion lag. Explore order, buyer and product data in Business Insights, then ask Sidekick.
- Manage multiple pixels (Facebook, Google Analytics, Tiktok etc) in one click
- Bypass iOS-14 & ad blockers with Conversion API for Facebook, Google, TikTok
- Track 12 different events instead of 6
- Track every conversion Post-IOS14 with Conversion API
- Key event tracking: View Content, Add to Cart, Initial Checkout, Purchase
- No more duplicate and missing conversions with server-side tracking
- Easily track conversion events across multiple Google Accounts
- Unlimited Google Ads Enhanced Conversion Tracking & Custom Audience Creation
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Bily |  Omega Google Ads, GA4 & GTM |
|---|---|---|
| Detected stores | 23 | 459(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 7% |
| Top store categories | Health & Beauty, Apparel & Accessories, Luggage & Bags | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United States, Australia, Belgium | United States, Czechia, Germany |
Reviews
| Measure | Bily | Omega Google Ads, GA4 & GTM |
|---|---|---|
| App Store rating | 3.6 ★ | 4.8 ★(ahead) |
| App Store reviews | 16 | 54(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 3% |
Pricing
| Measure | Bily | Omega Google Ads, GA4 & GTM |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $66/month | $12/month(ahead) |
| Longest free trial | 7 days | 3 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Bily | Omega Google Ads, GA4 & GTM |
|---|---|---|
| Shopify category rank | #167 | #44(ahead) |
| Shopify App Charts | #12 on Featured by Shopify in Ads | #44 on Rookies in Class of 2025 |
| Built for Shopify | No | Yes |
| Launched | Jan 26, 2021 | Apr 23, 2025 |
| Languages | 1 | 1 |
| Developer | Bily | Omega |
FAQ
Bily and Omega Google Ads, GA4 & GTM: common questions
- Which is more popular, Bily or Omega Google Ads, GA4 & GTM?
- Omega Google Ads, GA4 & GTM is detected on 20× as many Shopify stores as Bily: 459 vs 23 as of Nov 8, 2026.
- Is Bily or Omega Google Ads, GA4 & GTM cheaper?
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $66/month for Bily and $12/month for Omega Google Ads, GA4 & GTM. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Bily or Omega Google Ads, GA4 & GTM?
- On the Shopify App Store: Bily 3.6 from 16 reviews and Omega Google Ads, GA4 & GTM 4.8 from 54 reviews.
- What features does each app list that the other doesn’t?
- Bily lists 7 the others don’t mention, such as Ad spend, AI optimization, AI targeting, Automated campaigns. Omega Google Ads, GA4 & GTM lists 5 the others don’t mention, such as Audience segments, Behavior, Engagement metrics, Event-based. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.