Bily: Server‑Side Tracking vs SB: Facebook Pixel and TikTok

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Bily, Oct 26, 2026 for SB.

The short answer

  • On the Shopify App Store: Bily 3.6 from 16 reviews and SB 3.2 from 22 reviews.
  • Paid plans start at $66/month for Bily and $10/month for SB.
  • SB lists 16 features Bily’s listing doesn’t mention, including Abandoned cart, Analytics dashboard, Audience segments.

Head to head

Detected stores

Bily: 23
SB: —

App Store reviews

Bily: 16
SB: 22
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.

Overview

Bily3.6(16)SB3.2(22)
Pitch
—

Facebook Multiple Pixels - Conversions API Tracking

Categories
  • Ads
  • Advertising - Other
  • Ads
  • Analytics
Languages
  • English
  • English
  • French
  • Chinese (Simplified)
  • Chinese (Traditional)
  • +15 more
Launched
Jan 26, 2021
Sep 26, 2018
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
1 last full month
Detected stores
23active installs
  • Cozy Earth
  • Atari®
  • Blessed Be Magick
  • Candy Claws
  • GOFLUO
+18 more
0active installs
Most common store size
11-50 products39%
—
Top countries
  • United States30%
  • Australia17%
  • Belgium4%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JunSepAugOctDecFebMaySepFebJunJulBily: Server‑Side Tracking: 3 reviews in June 2023Bily: Server‑Side Tracking: 1 reviews in August 2023Bily: Server‑Side Tracking: 1 reviews in September 2023Bily: Server‑Side Tracking: 1 reviews in February 2024Bily: Server‑Side Tracking: 2 reviews in September 2024Bily: Server‑Side Tracking: 2 reviews in January 2025Bily: Server‑Side Tracking: 5 reviews in February 2025Bily: Server‑Side Tracking: 1 reviews in March 2025Bily: Server‑Side Tracking: 1 reviews in August 2025Bily: Server‑Side Tracking: 1 reviews in October 2025Bily: Server‑Side Tracking: 10 reviews in February 2026Bily: Server‑Side Tracking: 1 reviews in July 2026SB: Facebook Pixel and TikTok: 5 reviews in August 2024SB: Facebook Pixel and TikTok: 8 reviews in September 2024SB: Facebook Pixel and TikTok: 5 reviews in October 2024SB: Facebook Pixel and TikTok: 7 reviews in November 2024SB: Facebook Pixel and TikTok: 4 reviews in December 2024SB: Facebook Pixel and TikTok: 1 reviews in January 2025SB: Facebook Pixel and TikTok: 1 reviews in February 2025SB: Facebook Pixel and TikTok: 1 reviews in May 2025SB: Facebook Pixel and TikTok: 4 reviews in August 2025SB: Facebook Pixel and TikTok: 1 reviews in September 2025SB: Facebook Pixel and TikTok: 1 reviews in March 2026SB: Facebook Pixel and TikTok: 1 reviews in June 2026
BilySBCompleted months only

Pricing

Bily3.6(16)SB3.2(22)
Free options
Free planFree trial
Free planFree trial
Monthly range
From $66 to $1,000/month
From $10 to $30/month
Plans
Starter$66/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · Up to $25K monthly revenue
Growth$222/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · $25K-$100K monthly revenue
Scale$333/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · $100K-$500K monthly revenue
Enterprise$1,000/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · $500K+ monthly revenue
Basic$10/month
14-day free trial
  • · 1 active pixel
  • · 24/7/365 Support
  • · Conversion API for an active pixel
  • · Server-side tracking
  • · Supports FB, TikTok, Snapchat, Pinterest
Standard$15/month
14-day free trial
  • · 24/7/365 Support
  • · 5 active pixels
  • · Conversion API for active pixels
  • · Server-side tracking
  • · Supports FB, TikTok, Snapchat, Pinterest
Unlimited$30/month
14-day free trial
  • · 24/7/365 Support
  • · Unlimited Conversion APIs Tracking
  • · Unlimited Facebook / Meta Pixels
  • · Unlimited Pinterest Tags
  • · Unlimited Server-side Events
  • · Unlimited SnapChat Pixels

Features

Bily3.6(16)SB3.2(22)
Coverage
10 of 26 features38%
19 of 26 features73%
Unique strengths
  • Ad spend
  • AI optimization
  • AI targeting
  • Automated campaigns
  • +3 more
  • Abandoned cart
  • Analytics dashboard
  • Audience segments
  • Bid optimization
  • +12 more
Ads
63%10/16
56%9/16
Campaign management
50%3/6
67%4/6
Performance analytics
100%4/4
25%1/4
Targeting
50%3/6
67%4/6
Analytics
0%0/10
100%10/10
Customer behavior
0%0/3
100%3/3
Marketing and sales
0%0/6
100%6/6
Visuals and reports
0%0/1
100%1/1
7316onlybothonly
BilySB26 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Bily3.6(16)SB3.2(22)
Works with also listed by another
  • Checkout
  • Facebook
  • tiktok
  • Snapchat
  • Google Ads
  • Pinterest
  • Google Analytics 4
  • meta pixel
  • Conversion API
  • pixel tracking
  • instagram pixel
  • Facebook tracking

Messaging

Bily3.6(16)SB3.2(22)
How it sells itself

Bily gives Shopify brands one first-party data layer for storefront, checkout, and order events. It enriches events with order context, sends cleaner server-side conversions to Meta, Google, TikTok, Pinterest, and Snap, and connects campaigns to real revenue. Use Bily to monitor data quality, recover missed conversions, and understand which ads drive orders without maintaining separate pixels and tracking pipelines.

Get precise tracking across major ad platforms with multipixel support, like pixel Facebook (Meta pixel), TikTok pixels, Snapchat pixels, and Pinterest tag. Capture every customer action using server-side events powered by unlimited Conversion API integrations, bypassing iOS 14.5+ limitations and ad blocks.

Key points
  • Manage multiple pixels (Facebook, Google Analytics, Tiktok etc) in one click
  • Bypass iOS-14 & ad blockers with Conversion API for Facebook, Google, TikTok
  • Track 12 different events instead of 6
  • Track every conversion Post-IOS14 with Conversion API
  • Use Facebook Conversions API for a more accurate reporting
  • Install multiple Facebook Pixels as backup, and Collection Pixels in few clicks
  • Unlimited Server side tracking with Facebook Conversions API for all your pixels
  • Fast reporting. Never miss a sale. No more iOS 14.5+ issues
Screenshots
One source of truth for your ads
Bily Ads ManagerInstall your Facebook PixelBily Sight
Facebook pixel shopify app purchase storefront
Facebook pixel shopify app dashboard pop upFacebook pixel shopify app view content storefrontFacebook pixel shopify app dashboard pixels table

Installed with

Bily3.6(16)SB3.2(22)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBilySB
Detected stores23as of Nov 8, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesHealth & Beauty, Apparel & Accessories, Luggage & BagsNot published
Top store countriesUnited States, Australia, BelgiumNot published

Reviews

MeasureBilySB
App Store rating3.6 ★(ahead)3.2 ★
App Store reviews1622(ahead)
New reviews, 28 days00
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBilySB
Free planNot listedNot listed
Lowest paid monthly plan$66/month$10/month(ahead)
Longest free trial7 days14 days
Plans listed43

Listing

MeasureBilySB
Shopify category rank#167in Ads#396in Analytics
Shopify App Charts#12 on Featured by Shopify in AdsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 26, 2021Sep 26, 2018
Languages1English19English, French, Chinese (Simplified)
DeveloperBilyShark Byte, Inc

FAQ

Bily and SB: common questions

Is Bily or SB cheaper?
Paid plans start at $66/month for Bily and $10/month for SB. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Bily or SB?
On the Shopify App Store: Bily 3.6 from 16 reviews and SB 3.2 from 22 reviews.
What features does each app list that the other doesn’t?
Bily lists 7 the others don’t mention, such as Ad spend, AI optimization, AI targeting, Automated campaigns. SB lists 16 the others don’t mention, such as Abandoned cart, Analytics dashboard, Audience segments, Bid optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Bily, Oct 26, 2026 for SB; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Bily, Oct 26, 2026 for SB. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.