Bily: Server‑Side Tracking vs DataCops: Meta & Google CAPI

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Bily, Oct 13, 2026 for DataCops.

The short answer

  • Only DataCops lists a free plan. Paid plans start at $66/month for Bily and $59/month for DataCops.
  • DataCops lists 10 features Bily’s listing doesn’t mention, including Audience segments, Cost per acquisition, Custom audiences.

Head to head

Detected stores

Bily: 23
DataCops: —

App Store reviews

Bily: 16
DataCops: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Ads
  • Advertising - Other
  • Ads
Languages
  • English
  • English
Launched
Jan 26, 2021
Jul 17, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
23active installs
  • Cozy Earth
  • Atari®
  • Blessed Be Magick
  • Candy Claws
  • GOFLUO
+18 more
0active installs
Most common store size
11-50 products39%
—
Top countries
  • United States30%
  • Australia17%
  • Belgium4%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JunSepSepFebAugFebJulBily: Server‑Side Tracking: 3 reviews in June 2023Bily: Server‑Side Tracking: 1 reviews in August 2023Bily: Server‑Side Tracking: 1 reviews in September 2023Bily: Server‑Side Tracking: 1 reviews in February 2024Bily: Server‑Side Tracking: 2 reviews in September 2024Bily: Server‑Side Tracking: 2 reviews in January 2025Bily: Server‑Side Tracking: 5 reviews in February 2025Bily: Server‑Side Tracking: 1 reviews in March 2025Bily: Server‑Side Tracking: 1 reviews in August 2025Bily: Server‑Side Tracking: 1 reviews in October 2025Bily: Server‑Side Tracking: 10 reviews in February 2026Bily: Server‑Side Tracking: 1 reviews in July 2026
BilyDataCopsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $66 to $1,000/month
From $0 to $359/month
Plans
Starter$66/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · Up to $25K monthly revenue
Growth$222/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · $25K-$100K monthly revenue
Scale$333/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · $100K-$500K monthly revenue
Enterprise$1,000/month
7-day free trialBase price scales with monthly revenue. Monthly Bily Email usage is capped at $5K; annual has no usage add-on.
  • · $500K+ monthly revenue
FreeFree
  • · 2,000 tracked sessions/month
Business$59/month
14-day free trial
  • · 50,000 tracked sessions/month
  • · Bots, VPN & proxy traffic filtered out
  • · GDPR Consent Manager included
  • · One-click setup — no code,
  • · Recover conversions lost to iOS & ad blo
  • · Server-side Conversions API
Organization$359/month
14-day free trial
  • · 350,000 tracked sessions/month
  • · All ad platforms: Meta, Google, TikTok
  • · Custom data retention
  • · Everything in Business, at higher scale
  • · Priority support + guided onboarding
Coverage
10 of 20 features50%
15 of 20 features75%
Unique strengths
  • Ad spend
  • AI targeting
  • Automated campaigns
  • Performance tracking
  • +1 more
  • Audience segments
  • Cost per acquisition
  • Custom audiences
  • Engagement metrics
  • +6 more
Ads
50%10/20
75%15/20
Campaign management
75%3/4
75%3/4
Performance analytics
40%4/10
80%8/10
Targeting
50%3/6
67%4/6
5510onlybothonly
BilyDataCops20 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Bily3.6(16)DataCopsNo rating yet
Works with also listed by another
  • Checkout
  • Facebook
  • tiktok
  • Snapchat
  • Google Ads
  • Pinterest
  • Google Analytics 4
—
How it sells itself

Bily gives Shopify brands one first-party data layer for storefront, checkout, and order events. It enriches events with order context, sends cleaner server-side conversions to Meta, Google, TikTok, Pinterest, and Snap, and connects campaigns to real revenue. Use Bily to monitor data quality, recover missed conversions, and understand which ads drive orders without maintaining separate pixels and tracking pipelines.

Stop optimizing your ads on bot data. Bots, VPNs, and invalid traffic waste your spend, while ad blockers, Safari, and iOS strip click IDs before Meta and Google ever see them. DataCops is a no-code, server-side tag manager and Conversion API: it filters bot and click fraud before it counts, then sends only real, verified, first-party conversions to Meta, Google, TikTok, and LinkedIn.

Key points
  • Manage multiple pixels (Facebook, Google Analytics, Tiktok etc) in one click
  • Bypass iOS-14 & ad blockers with Conversion API for Facebook, Google, TikTok
  • Track 12 different events instead of 6
  • Track every conversion Post-IOS14 with Conversion API
  • No code Server-Side Click id Capture / First-party tracking / sGTM Alternative
  • Send conversions to Meta, Google, TikTok & Pinterest & more via Conversions API
  • Deep filter bots, VPN & proxy traffic so only real conversions reach your ads
  • Built-in first party GDPR cookie consent banner, no separate consent app needed
Screenshots
One source of truth for your ads
Bily Ads ManagerInstall your Facebook PixelBily Sight
DataCops funnel and user journey across traffic sources
DataCops dashboard splitting clean traffic from bots and fraudConnect Meta, Google, TikTok and LinkedIn in one clickStop paying for false conversions — DataCops server-side CAPI

Installed with

Bily3.6(16)DataCopsNo rating yet

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBilyDataCops
Detected stores23as of Nov 9, 2026Not published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesHealth & Beauty, Apparel & Accessories, Luggage & BagsNot published
Top store countriesUnited States, Australia, BelgiumNot published

Reviews

MeasureBilyDataCops
App Store rating3.6 ★Not published
App Store reviews16Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBilyDataCops
Free planNot listedYes
Lowest paid monthly plan$66/month$59/month(ahead)
Longest free trial7 days14 days
Plans listed43

Listing

MeasureBilyDataCops
Shopify category rank#167(ahead)in Ads#368in Ads
Shopify App Charts#11 on Featured by Shopify in AdsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJan 26, 2021Jul 17, 2026
Languages1English1English
DeveloperBilyDataCops Ltd

FAQ

Bily and DataCops: common questions

Is Bily or DataCops cheaper?
Only DataCops lists a free plan. Paid plans start at $66/month for Bily and $59/month for DataCops. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Bily lists 5 the others don’t mention, such as Ad spend, AI targeting, Automated campaigns, Performance tracking. DataCops lists 10 the others don’t mention, such as Audience segments, Cost per acquisition, Custom audiences, Engagement metrics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Bily, Oct 13, 2026 for DataCops; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Bily, Oct 13, 2026 for DataCops. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.