BillFree vs OMNI Memberships & Loyalty CRM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jun 16, 2026 for BillFree, Nov 8, 2026 for OMNI Memberships & Loyalty CRM.
The short answer
- OMNI Memberships & Loyalty CRM lists 19 features BillFree’s listing doesn’t mention, including Cash back, Cash back programs, Coupons.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Birthday Rewards
- · Member Rewards Portal*
- · Onsite Loyalty Widget
- · Points Program
- · Points Rewards
- · Welcome Rewards
Essential
- · Apple Wallet
- · Everything in Starter, plus
- · Google Wallet
- · Multi-language (integration)
- · Shopify Email
- · Shopify POS
Grow
- · Advanced Rewards
- · Everything in Essential, plus
- · Native CRM Integration (pre-built flows)
- · Points Campaigns
- · Shopify Flow Integration
- · Standard VIP Tiers
Advanced
- · +$150 for SMS Validation
- · Advanced Program Settings
- · Custom VIP Tiers and Custom Rewards
- · Everything in Grow, plus
- · Giveaway Campaigns
- · Legacy Customer Account Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBillFree Loyalty enables customers to redeem loyalty points and coupons directly in the cart through an OTP-verified widget (on the cart page or cart drawer). Merchants can configure and manage the loyalty setup from the BillFree dashboard without any custom coding. Designed for brands using BillFree to manage customer rewards and repeat purchases.
Drive Sales & Loyalty w/ OMNI Loyalty – A Smarter, Customer Engagement Approach to Loyalty. Tired of basic loyalty points that don’t move the needle? OMNI Loyalty goes beyond “just points” with an advanced rewards engine that offers instant and personalized discounts, gifts, VIP rewards & more.
- Loyalty points redemption inside cart
- Coupon discovery and one-click apply
- OTP-based customer verification
- Turn your Shopify customer’s ‘My Account’ page into a dynamic loyalty account!
- Drive loyalty with free products, ‘Pay with Points’, GWP, and exciting rewards
- Keep customers coming back with points campaigns, tier upgrades, point expiry
- Run automated 2x or 3x points campaigns and Shopify Flow campaigns








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | BillFree | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Detected stores | Not published | 8 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Electronics |
| Top store countries | Not published | Hong Kong, Canada, China |
Reviews
| Measure | BillFree | OMNI Memberships & Loyalty CRM |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 27 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | BillFree | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $5/month |
| Longest free trial | Not listed | 30 days |
| Plans listed | Not published | 4 |
Listing
| Measure | BillFree | OMNI Memberships & Loyalty CRM |
|---|---|---|
| Shopify category rank | #26 | #76 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Jun 16, 2026 | Aug 16, 2023 |
| Languages | 1 | 1 |
| Developer | BillFree | Wave Commerce |
FAQ
BillFree and OMNI Memberships & Loyalty CRM: common questions
- What features does each app list that the other doesn’t?
- OMNI Memberships & Loyalty CRM lists 19 the others don’t mention, such as Cash back, Cash back programs, Coupons, Custom programs. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jun 16, 2026 for BillFree, Nov 8, 2026 for OMNI Memberships & Loyalty CRM; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jun 16, 2026 for BillFree, Nov 8, 2026 for OMNI Memberships & Loyalty CRM. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.







