BetterFeedback AI Surveys vs Zigpoll Customer Surveys
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for BetterFeedback AI Surveys, Nov 9, 2026 for Zigpoll Customer Surveys.
The short answer
- Both list a free plan. Paid plans start at $23/month for BetterFeedback AI Surveys and $39/month for Zigpoll Customer Surveys.
- Zigpoll Customer Surveys lists 22 features BetterFeedback AI Surveys’s listing doesn’t mention, including Abandoned cart, Activity tracking, Analytics.
Head to head
Post purchase surveys, email & abandoned cart surveys and more
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 100 responses / month
- · AI Insights — themes & sentiment
- · AI follow-up questions
- · AI-generated surveys
- · Export survey data
- · Multi-language
Pro
- · 500 responses / month
- · AI Insights — themes & sentiment
- · AI follow-up questions
- · AI-generated surveys
- · Export survey data
- · Multi-language
Business
- · 2000 responses / month
- · AI Insights — themes & sentiment
- · AI follow-up questions
- · AI-generated surveys
- · Export survey data
- · Multi-language
Lite
- · 50 responses / mo
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited surveys
- · Weekly AI insights
Standard
- · 200 responses / mo
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited surveys
- · Weekly AI insights
Advanced
- · 600 responses / mo
- · API & MCP access
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited surveys
Premier
- · API & MCP access
- · Automated reports
- · Export survey data
- · Multi-language
- · Unlimited responses / mo
- · Unlimited surveys
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour 'How did you hear about us?' survey gives you answers like 'Instagram' or 'Google.' But which post? What convinced them? BetterFeedback asks AI follow-up questions after checkout, so 'Instagram' becomes 'a reel from @creator, the before/after photos sold me.' No branching to build, no multiple choice. The AI follows each answer like a real conversation. Attribution that explains, not just labels.
Run post-purchase surveys on your thank-you and order status pages, plus exit-intent, product page, email, SMS and Shopify POS surveys. Ask "How did you hear about us?" (HDYHAU) and compare revenue and AOV by channel with Meta Ads Manager and GA4. Collect zero-party data, NPS and CSAT, and learn why visitors don't buy. AI sorts open-ended customer feedback into themes and sends weekly reports.
- AI follow-up questions that adapt to each customer's answer automatically
- See which ads, creators, and channels actually convince customers to buy
- Installs on your order confirmation page with no code or developer needed
- AI detects themes, sentiment, and attribution patterns across responses
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BetterFeedback AI Surveys |  Zigpoll Customer Surveys |
|---|---|---|
| Detected stores | Not published | 4,016 |
| Net store change, 28 days | 0 | +71 |
| Stores added, 28 days | Not enough data | 126 |
| Big-brand share | Not enough data | 16% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Germany, United Kingdom |
Reviews
| Measure | BetterFeedback AI Surveys | Zigpoll Customer Surveys |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 602 |
| New reviews, 28 days | Not enough data | 11 |
| Reviewers a year or more in | Not enough data | 21% |
Pricing
| Measure | BetterFeedback AI Surveys | Zigpoll Customer Surveys |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $23/month(ahead) | $39/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | BetterFeedback AI Surveys | Zigpoll Customer Surveys |
|---|---|---|
| Shopify category rank | #144 | #3(ahead) |
| Shopify App Charts | Not on this week’s charts | #1 in Surveys |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | Apr 23, 2019 |
| Languages | 1 | 1 |
| Developer | BetterFeedback | Argonautic Labs |
FAQ
BetterFeedback AI Surveys and Zigpoll Customer Surveys: common questions
- Is BetterFeedback AI Surveys or Zigpoll Customer Surveys cheaper?
- Both list a free plan. Paid plans start at $23/month for BetterFeedback AI Surveys and $39/month for Zigpoll Customer Surveys. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BetterFeedback AI Surveys lists 2 the others don’t mention, such as GDPR compliance, Marketing attribution. Zigpoll Customer Surveys lists 22 the others don’t mention, such as Abandoned cart, Activity tracking, Analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for BetterFeedback AI Surveys, Nov 9, 2026 for Zigpoll Customer Surveys; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for BetterFeedback AI Surveys, Nov 9, 2026 for Zigpoll Customer Surveys. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.