BetterFeedback AI Surveys vs Unformed: AI Feedback Agents
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for BetterFeedback AI Surveys, Nov 4, 2026 for Unformed.
The short answer
- Both list a free plan. Paid plans start at $23/month for BetterFeedback AI Surveys and $66/month for Unformed.
- Unformed lists 13 features BetterFeedback AI Surveys’s listing doesn’t mention, including Analytics, Custom reports, Custom styles.
Head to head
Free
- · 100 responses / month
- · AI Insights — themes & sentiment
- · AI follow-up questions
- · AI-generated surveys
- · Export survey data
- · Multi-language
Pro
- · 500 responses / month
- · AI Insights — themes & sentiment
- · AI follow-up questions
- · AI-generated surveys
- · Export survey data
- · Multi-language
Business
- · 2000 responses / month
- · AI Insights — themes & sentiment
- · AI follow-up questions
- · AI-generated surveys
- · Export survey data
- · Multi-language
Free plan
- · 100 credits to get started
- · All essential features
- · No credit card required
- · One-time credits, they don't renew
Design partner
- · 250 credits every month
- · Create unlimited agents
- · Max $66 in extra credits per month
- · Then $0.33 per extra credit
- · Turn feedback into public reviews
Pro
- · 250 credits every month
- · Create unlimited agents
- · Max $111 in extra credits per month
- · Then $0.55 per extra credit
- · Turn feedback into public reviews
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour 'How did you hear about us?' survey gives you answers like 'Instagram' or 'Google.' But which post? What convinced them? BetterFeedback asks AI follow-up questions after checkout, so 'Instagram' becomes 'a reel from @creator, the before/after photos sold me.' No branching to build, no multiple choice. The AI follows each answer like a real conversation. Attribution that explains, not just labels.
Unformed replaces static forms with AI feedback agents that hold real conversations with customers after every purchase, booking, or order. Each agent adapts to the customer's replies, uncovering themes, sentiment, and opportunities that traditional surveys often miss. Merchants can send participants Shopify discount codes to encourage completion.
- AI follow-up questions that adapt to each customer's answer automatically
- See which ads, creators, and channels actually convince customers to buy
- Installs on your order confirmation page with no code or developer needed
- AI detects themes, sentiment, and attribution patterns across responses
- Deploy AI agents that hold natural feedback conversations with customers
- Automatically invite customers after every Shopify order or purchase
- Reward participants with Shopify discount codes and track redemption rates
- Analyze feedback with AI to identify drivers, sentiment and opportunities
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BetterFeedback AI Surveys | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | BetterFeedback AI Surveys | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | BetterFeedback AI Surveys | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $23/month(ahead) | $66/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | BetterFeedback AI Surveys | |
|---|---|---|
| Shopify category rank | #142 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | Sep 18, 2026 |
| Languages | 1 | 1 |
| Developer | BetterFeedback | D.E. DIGITAL |
FAQ
BetterFeedback AI Surveys and Unformed: common questions
- Is BetterFeedback AI Surveys or Unformed cheaper?
- Both list a free plan. Paid plans start at $23/month for BetterFeedback AI Surveys and $66/month for Unformed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- BetterFeedback AI Surveys lists 1 the others don’t mention, such as Templates. Unformed lists 13 the others don’t mention, such as Analytics, Custom reports, Custom styles, Customer segments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for BetterFeedback AI Surveys, Nov 4, 2026 for Unformed; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for BetterFeedback AI Surveys, Nov 4, 2026 for Unformed. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.