Better Accounts vs Counterwright: Profile Fields
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Better Accounts, Nov 9, 2026 for Counterwright.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Better Accounts and $9.99/month for Counterwright.
- Better Accounts lists 1 features Counterwright’s listing doesn’t mention, including Accounts portal.
Head to head
Free
- · One button extension
- · Standard support
Basic
- · Access to all Static extensions
- · Basic customization
- · Up to 3 Static extensions
Pro
- · Access to Dynamic extensions
- · Everything in Basic
- · Standard support
- · Up to 10 extensions
Enterprise
- · Everything in Pro
- · Priority Support
- · Unlimited extensions
- · Upcoming and exclusive features
Free
- · Answers saved for up to 100 customers
- · Text, date, number, dropdown & checkbox
- · Unlimited profile questions
Pro
- · Answers saved for unlimited customers
- · Everything in Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTransform your customer accounts into a powerful engagement tool. With our app, you can easily add custom text blocks, buttons, and links to highlight key details about your store, directly inside your customers’ account page. Showcase personalised messages, link to shipping information, or even recommend products to help with repeat purchases.
Add your own questions to the Profile page of Shopify's new customer accounts. Choose from short text, paragraph, number, date, dropdown and checkbox questions, make any of them required, and add help text. Customers fill in and edit their answers on their account Profile page. Each answer is saved to a customer metafield in your Shopify admin, ready to use in customer segments, Shopify Flow and email.
- Create promotional Announcement bar with heading and subheading
- Add custom buttons with redirects or actions to your store. Ideal for CTA
- Text Block Extension. Display custom text content to all customers.
- Add Product Recommendations to your customer profile
- Six question types, including dropdowns, dates and checkboxes
- Customers answer and edit on their account Profile page
- Answers saved to customer records for segments, Flow and email
- Required questions and help text for each question
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Better Accounts | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Better Accounts | |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Better Accounts | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $9.99/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 4 | 2 |
Listing
| Measure | Better Accounts | |
|---|---|---|
| Shopify category rank | #151 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 27, 2025 | Nov 9, 2026 |
| Languages | 1 | 1 |
| Developer | Better Accounts | Counterwright |
FAQ
Better Accounts and Counterwright: common questions
- Is Better Accounts or Counterwright cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Better Accounts and $9.99/month for Counterwright. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Better Accounts lists 1 the others don’t mention, such as Accounts portal. Counterwright lists 1 the others don’t mention, such as Custom fields. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Better Accounts, Nov 9, 2026 for Counterwright; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Better Accounts, Nov 9, 2026 for Counterwright. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.