Beacon Smart Banner vs Smart UTM Banner
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Beacon Smart Banner, Oct 13, 2026 for Smart UTM Banner.
The short answer
- Both list a free plan. Paid plans start at $29/month for Beacon Smart Banner and $9.99/month for Smart UTM Banner.
- Beacon Smart Banner lists 11 features Smart UTM Banner’s listing doesn’t mention, including Backgrounds, Banner position, Behavior targeting.
Head to head
Free
- · 2 Active Banners limit at a time
- · Manual publish controls
- · Store-wide & Page-specific targeting
- · Text, button, emojis & countdown timers
Pro
- · Advanced Rules (Cart, Device, Location)
- · Customer History (Spend, Order)
- · Dynamic Text Variables (Cart, Location)
- · Everything included in Free, plus:
- · Only $19 for first 3 months
- · Smart Scheduling (Start/End dates)
Free
- · Basic UTM Targeting
- · Community Support
- · Unlimited Banner Rules
- · Unlimited Page Views
Pro
- · Countdown Timers
- · Custom Background Colors
- · Custom Text Colors
- · Everything in Free
- · Priority Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBeacon helps you capture customer attention with highly customizable announcement banners. Without any coding, you can create smart banners that target specific products, cart contents, or customer tags. Highlight your sales events using live countdown timers and automated scheduling.
Smart UTM Banner enables you to show specific banners to visitors based on their traffic source. Instead of a single generic message, you can display tailored welcomes for users coming from specific ad campaigns or newsletters. Set rules using URL parameters to trigger unique content, such as discount codes for distinct audiences. The personalized banners appear automatically at the top of your page.
- Target banners by cart contents, specific products, or customer tags.
- Display live countdown timers to highlight your limited-time special offers.
- Automate your campaigns by scheduling specific start and end dates.
- Experience a premium, frictionless dashboard with drag-and-drop reordering.
- Show specific banners automatically based on visitor URL parameters.
- Match banner colors and fonts to your specific ad campaigns.
- Display real-time countdown clocks in banners for time-sensitive offers.
- Manage different welcome messages for various traffic sources easily.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Beacon Smart Banner |  Smart UTM Banner |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Beacon Smart Banner | Smart UTM Banner |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Beacon Smart Banner | Smart UTM Banner |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29/month | $9.99/month(ahead) |
| Longest free trial | 30 days | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Beacon Smart Banner | Smart UTM Banner |
|---|---|---|
| Shopify category rank | #296 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 10, 2026 | Jan 15, 2026 |
| Languages | 1 | 1 |
| Developer | Appublic | BytegenApps |
FAQ
Beacon Smart Banner and Smart UTM Banner: common questions
- Is Beacon Smart Banner or Smart UTM Banner cheaper?
- Both list a free plan. Paid plans start at $29/month for Beacon Smart Banner and $9.99/month for Smart UTM Banner. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Beacon Smart Banner lists 11 the others don’t mention, such as Backgrounds, Banner position, Behavior targeting, Campaign targeting. Smart UTM Banner lists 1 the others don’t mention, such as Free shipping. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Beacon Smart Banner, Oct 13, 2026 for Smart UTM Banner; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Beacon Smart Banner, Oct 13, 2026 for Smart UTM Banner. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.