Beacon: AEO & AI Visibility vs ShelfScore

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Beacon, Oct 14, 2026 for ShelfScore.

The short answer

  • Both list a free plan. Paid plans start at $49/month for Beacon and $49/month for ShelfScore.
  • Beacon lists 7 features ShelfScore’s listing doesn’t mention, including AI generation, Analytics, APIs and webhooks.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • SEO
  • SEO
Languages
  • English
  • English
Launched
Jun 4, 2026
May 18, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49/month
From $0 to $349/month
Plans
Beacon FreeFree
  • · AI visibility score for ChatGPT & more
  • · Auto-published AI-readable catalog file
  • · Rich product data so AI quotes prices
Beacon Pro$49/month
  • · AI shopping readiness checklist
  • · Benchmark against up to 3 competitors
  • · Choose which AI assistants see you
  • · Instant AI search updates on products
  • · Monitor AI crawler access + alerts
  • · See which sales come from ChatGPT & more
FreeFree
  • · Composite AI visibility score
  • · Full store AI readiness audit
  • · No credit card required
  • · Top 3 priority fixes
Starter$49/month
14-day free trial
  • · 14-day free trial
  • · Bot Access, Schema, Data sub-scores
  • · Full score history tracking
  • · Full store AI readiness audit
  • · Per-product audit results
  • · Priority fixes by recoverable points
Growth$149/month
14-day free trial
  • · 14-day free trial
  • · Continuous monitoring with alerts
  • · Everything in Starter
  • · Multi-store support up to 5 stores
  • · Priority queue for re-audits
  • · Schema markup depth analysis
Agency$349/month
14-day free trial
  • · 14-day free trial
  • · Bulk audit scheduling
  • · Centralized agency dashboard
  • · Client-ready exports
  • · Everything in Growth
  • · Priority email support
Coverage
17 of 21 features81%
14 of 21 features67%
Unique strengths
  • AI generation
  • Analytics
  • APIs and webhooks
  • Competitor analysis
  • +3 more
  • ALT text
  • Audits
  • Content analysis
  • Insights and tips
SEO
81%17/21
67%14/21
Monitoring performance
67%6/9
67%6/9
SEO tools
92%11/12
67%8/12
7104onlybothonly
BeaconShelfScore21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Shoppers now ask ChatGPT, Claude, and Perplexity what to buy. If they can't read your store, they can't recommend it. Beacon scores how AI sees your storefront, then helps you fix the gaps. Publish an AI-readable catalog summary, add rich product data so assistants can quote your prices and ratings, and tell search engines the moment products change.

AI shopping engines like ChatGPT, Perplexity, Google AI, and Claude now recommend products directly to buyers. If they can't read your store, they can't recommend you. ShelfScore audits the three layers AI engines use: - Bot access (OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot) - Schema markup (JSON-LD against schema.org) - Product data quality (GTIN, descriptions, images, shipping, returns) One score, 0 to…

Key points
  • AI visibility score for ChatGPT, Claude, and Perplexity
  • Auto-publish an AI-readable summary of your catalog
  • Rich product data so AI quotes your prices and ratings
  • Monitor AI crawler access to your store
  • Audit AI crawler access for GPTBot, Claude, Perplexity, and Google AI
  • Check JSON-LD schema completeness on every product in your catalog
  • Score product data quality against fields AI shopping engines need
  • Get ranked fixes ordered by recoverable points so you fix what matters
Screenshots
Beacon dashboard showing a store's AI visibility score
Beacon AI Shopping Readiness and Results feature cardsBeacon AI Visibility and AI Bot Access feature cardsBeacon dashboard showing the AI Storefront Score
JSON-LD structured data audit across 9 schema types
Product data quality audit with recoverable pointsShelfScore dashboard with composite AI visibility scoreAI crawler access audit across GPTBot Claude Perplexity Google

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureBeaconShelfScore
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureBeaconShelfScore
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureBeaconShelfScore
Free planYesYes
Lowest paid monthly plan$49/month$49/month
Longest free trialNot listed14 days
Plans listed24

Listing

MeasureBeaconShelfScore
Shopify category rankNot enough data#1007in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJun 4, 2026May 18, 2026
Languages1English1English
DeveloperPlucoreShelfScore

FAQ

Beacon and ShelfScore: common questions

Is Beacon or ShelfScore cheaper?
Both list a free plan. Paid plans start at $49/month for Beacon and $49/month for ShelfScore. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Beacon lists 7 the others don’t mention, such as AI generation, Analytics, APIs and webhooks, Competitor analysis. ShelfScore lists 4 the others don’t mention, such as ALT text, Audits, Content analysis, Insights and tips. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Beacon, Oct 14, 2026 for ShelfScore; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Beacon, Oct 14, 2026 for ShelfScore. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.