BB Checkout Rules vs Esse Checkout Customize Upsell
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for BB Checkout Rules, Nov 3, 2026 for Esse Checkout Customize Upsell.
The short answer
- BB Checkout Rules lists 4 features Esse Checkout Customize Upsell’s listing doesn’t mention, including Cart alerts, Custom HTML, Payment method rules.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRun your checkout rules from one app. Set a minimum or maximum order value, total item count or quantity per product, with "multiple of" rules for packs. Rename, hide or move payment methods, for example to put Cash on Delivery first. Turn on the cart embed so customers see why an item couldn't be added. You can edit every message, and a live preview shows what customers will see.
Checkout page customization without code. Hide, rename and reorder payment and shipping methods, validate checkout fields and set order limits, with a block or a warning in your own words. Create checkout discounts: product, order, Buy X Get Y and free shipping, or refuse codes that shouldn’t apply. Add checkout blocks: a free shipping bar, plus upsell offers and banners on the Thank you page.
- Minimum and maximum order value, total items and quantity per product
- Rename, hide or reorder payment methods at checkout
- Pop-up cart messages when an item can't be added, in your own words
- "Multiple of" rules for packs, cases and bundles of the same product
- Payment customizations: hide, rename & reorder payment methods with rules
- Delivery customizations: hide, rename & sort shipping options with rules
- Address & form validation: check street, zip, city & checkout fields
- Order validation: limit order value & quantity, or block by buying history
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Esse Checkout Customize Upsell | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Esse Checkout Customize Upsell | |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 12 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Esse Checkout Customize Upsell | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | Esse Checkout Customize Upsell | |
|---|---|---|
| Shopify category rank | Not enough data | #16 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Nov 4, 2026 | Jul 13, 2026 |
| Languages | 1 | 1 |
| Developer | Burney | Essential Apps |
FAQ
BB Checkout Rules and Esse Checkout Customize Upsell: common questions
- What features does each app list that the other doesn’t?
- BB Checkout Rules lists 4 the others don’t mention, such as Cart alerts, Custom HTML, Payment method rules, Product page alerts. Esse Checkout Customize Upsell lists 1 the others don’t mention, such as Geolocation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for BB Checkout Rules, Nov 3, 2026 for Esse Checkout Customize Upsell; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for BB Checkout Rules, Nov 3, 2026 for Esse Checkout Customize Upsell. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.