BASE Conversions vs Omega Google Ads, GA4 & GTM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Omega Google Ads, GA4 & GTM is detected on 470× as many Shopify stores as BASE Conversions: 470 vs 1 as of Nov 9, 2026.
- Only Omega Google Ads, GA4 & GTM lists a free plan.
- Omega Google Ads, GA4 & GTM lists 8 features BASE Conversions’s listing doesn’t mention, including Audience segments, Behavior, Conversion tracking.
Head to head
- United Kingdom
- United States
- Czechia
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 Google Ads account
- · 20 orders tracked/month
- · 24/7 live chat support
- · 30-day data retention
- · ROI Compliance Checker
- · Real-time events testing
Starter
- · 100 orders tracked/month
- · 24/7 Live chat support
- · 60-day data retention
- · All in FREE, plus:
- · Consent Mode
- · GA4 & GTM integrations
Professional
- · 180-day data retention
- · 2 custom markets included
- · 24/7 Live chat support
- · 3 Google Ads accounts
- · All in STARTER, plus:
- · Full Order, Buyer, Product Analytics
Enterprise
- · 24/7 live chat/meeting/phone support
- · 365-day data retention
- · 8 custom markets included
- · ALL in Professional, plus:
- · Dedicated product manager support
- · Unlimited Google Ads accounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBASE Conversion optimises your Amazon Ads performance by automating data sync via CAPI and Amazon Ad Tag. Connect your store to Amazon DSP to drive accurate attribution and build powerful custom audiences. Leverage AWS Clean Rooms (AMC) to unlock deep, privacy-safe insights into the customer journey without technical setup.
See which Shopify conversions reach Google Ads and when tracking needs attention. Set up Google Ads tracking with Google tag and Google Pixel, server-side, no code. Send events to GA4 and Google Tag Manager (GTM), with Consent Mode v2. Use Signal Quality to score tracking health, consent acceptance and conversion lag. Explore order, buyer and product data in Business Insights, then ask Sidekick.
- Using the Conversions API to send data to Amazon Ads
- Automatically deploy the Amazon Ad Tag to share events such as page views
- Customise events with advanced settings
- Key event tracking: View Content, Add to Cart, Initial Checkout, Purchase
- No more duplicate and missing conversions with server-side tracking
- Easily track conversion events across multiple Google Accounts
- Unlimited Google Ads Enhanced Conversion Tracking & Custom Audience Creation
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Omega Google Ads, GA4 & GTM | |
|---|---|---|
| Detected stores | 1 | 470(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 7% |
| Top store categories | Food, Beverages & Tobacco | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | United Kingdom | United States, Czechia, Germany |
Reviews
| Measure | Omega Google Ads, GA4 & GTM | |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 54 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 4% |
Pricing
| Measure | Omega Google Ads, GA4 & GTM | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $12/month |
| Longest free trial | Not listed | 3 days |
| Plans listed | Not published | 4 |
Listing
| Measure | Omega Google Ads, GA4 & GTM | |
|---|---|---|
| Shopify category rank | Not enough data | #43 |
| Shopify App Charts | #25 in Advertising - Other | #46 on Rookies in Class of 2025 |
| Built for Shopify | No | Yes |
| Launched | Feb 6, 2026 | Apr 23, 2025 |
| Languages | 1 | 1 |
| Developer | BASE Commerce Media LTD | Omega |
FAQ
BASE Conversions and Omega Google Ads, GA4 & GTM: common questions
- Which is more popular, BASE Conversions or Omega Google Ads, GA4 & GTM?
- Omega Google Ads, GA4 & GTM is detected on 470× as many Shopify stores as BASE Conversions: 470 vs 1 as of Nov 9, 2026.
- Is BASE Conversions or Omega Google Ads, GA4 & GTM cheaper?
- Only Omega Google Ads, GA4 & GTM lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Omega Google Ads, GA4 & GTM lists 8 the others don’t mention, such as Audience segments, Behavior, Conversion tracking, Engagement metrics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.