BASE Conversions vs CAPI Facebook Pixel Meta API
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- CAPI Facebook Pixel Meta API is detected on 1859× as many Shopify stores as BASE Conversions: 1,859 vs 1 as of Nov 9, 2026.
- CAPI Facebook Pixel Meta API lists 13 features BASE Conversions’s listing doesn’t mention, including Ad spend, AI targeting, Click-through rates.
Head to head
- United Kingdom
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Zero Orders (FREE)
- · Ad Campaign Reporting
- · Conversion API Setup
- · Event Reporting
- · Facebook (Meta) Pixel Install
Tier 1
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 2
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 3
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBASE Conversion optimises your Amazon Ads performance by automating data sync via CAPI and Amazon Ad Tag. Connect your store to Amazon DSP to drive accurate attribution and build powerful custom audiences. Leverage AWS Clean Rooms (AMC) to unlock deep, privacy-safe insights into the customer journey without technical setup.
Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.
- Using the Conversions API to send data to Amazon Ads
- Automatically deploy the Amazon Ad Tag to share events such as page views
- Customise events with advanced settings
- One-Click Facebook Pixel: Add the Facebook Pixel to your store in 1 click
- Conversion API: Fix browser tracking limitations with server-side event tracking
- Conversion Optimization: Utilize precise tracking data to optimize ad campaigns
- ROI Improvement: Optimize your ad spend by targeting the right customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | CAPI Facebook Pixel Meta API | |
|---|---|---|
| Detected stores | 1 | 1,859(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 12% |
| Top store categories | Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United Kingdom | United States, Australia, United Kingdom |
Reviews
| Measure | CAPI Facebook Pixel Meta API | |
|---|---|---|
| App Store rating | Not published | 2.4 ★ |
| App Store reviews | Not published | 32 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | CAPI Facebook Pixel Meta API | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $27/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 4 |
Listing
| Measure | CAPI Facebook Pixel Meta API | |
|---|---|---|
| Shopify category rank | Not enough data | #152 |
| Shopify App Charts | #25 in Advertising - Other | #13 in Ads |
| Built for Shopify | No | No |
| Launched | Feb 6, 2026 | Jun 22, 2022 |
| Languages | 1 | 1 |
| Developer | BASE Commerce Media LTD | AdTrace |
FAQ
BASE Conversions and CAPI Facebook Pixel Meta API: common questions
- Which is more popular, BASE Conversions or CAPI Facebook Pixel Meta API?
- CAPI Facebook Pixel Meta API is detected on 1859× as many Shopify stores as BASE Conversions: 1,859 vs 1 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- CAPI Facebook Pixel Meta API lists 13 the others don’t mention, such as Ad spend, AI targeting, Click-through rates, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.