BASE Conversions vs Captain Conversions
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for BASE Conversions, Oct 14, 2026 for Captain Conversions.
The short answer
- Captain Conversions lists 4 features BASE Conversions’s listing doesn’t mention, including Event tracking, Marketing attribution, Pixel tracking.
Head to head
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard Plan
- · Track POS purchase events to Meta Ads
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBASE Conversion optimises your Amazon Ads performance by automating data sync via CAPI and Amazon Ad Tag. Connect your store to Amazon DSP to drive accurate attribution and build powerful custom audiences. Leverage AWS Clean Rooms (AMC) to unlock deep, privacy-safe insights into the customer journey without technical setup.
Running Facebook or Instagram ads for your retail store? Now you can track which ads drive in-store purchases. Captain Conversions automatically sends Shopify POS sales to Meta Ads Manager through the Meta Conversions API. No manual uploads. No spreadsheets. Just accurate attribution. See your true ROAS. Optimize based on total revenue (online + offline). Build audiences from real buyers, not just website visitors.
- Using the Conversions API to send data to Amazon Ads
- Automatically deploy the Amazon Ad Tag to share events such as page views
- Customise events with advanced settings
- Send order data to the Facebook offline conversions API
- Fast and easy setup
- Improve your ad spend attribution and audiences
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Captain Conversions | |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco | Not published |
| Top store countries | United Kingdom | Not published |
Reviews
| Measure | Captain Conversions | |
|---|---|---|
| App Store rating | Not published | 1.8 ★ |
| App Store reviews | Not published | 4 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Captain Conversions | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $10/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | Not published | 1 |
Listing
| Measure | Captain Conversions | |
|---|---|---|
| Shopify category rank | Not enough data | #419 |
| Shopify App Charts | #25 in Advertising - Other | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 6, 2026 | Sep 28, 2022 |
| Languages | 1 | 1 |
| Developer | BASE Commerce Media LTD | First Light |
FAQ
BASE Conversions and Captain Conversions: common questions
- What features does each app list that the other doesn’t?
- Captain Conversions lists 4 the others don’t mention, such as Event tracking, Marketing attribution, Pixel tracking, Purchase tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for BASE Conversions, Oct 14, 2026 for Captain Conversions; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for BASE Conversions, Oct 14, 2026 for Captain Conversions. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.