Banfana Attribution vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 1, 2026 for Banfana Attribution, Nov 2, 2026 for TrueROAS.
The short answer
- TrueROAS is detected on 68× as many Shopify stores as Banfana Attribution: 273 vs 4 as of Nov 1, 2026 for Banfana Attribution, Nov 2, 2026 for TrueROAS.
- Banfana Attribution lists 8 features TrueROAS’s listing doesn’t mention, including Activity tracking, Checkout analytics, Custom dashboards.
Head to head
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBanfana Attribution gives a unified view of which marketing channels and campaigns drive a store's revenue. It reads orders and products read-only and combines them with ad-platform spend and on-site behavior to attribute sales across channels using multiple models, and reports product-level performance including true ROAS by item.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Cross-channel attribution across Google, Meta, and more, using multiple models
- Product-level performance with true ROAS by item
- Combines ad spend, on-site behavior, and verified orders in one view
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  TrueROAS | |
|---|---|---|
| Detected stores | 4 | 273(ahead) |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 14% |
| Top store categories | Health & Beauty | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | United States | United States, United Kingdom, Australia |
Reviews
| Measure | TrueROAS | |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 130 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 8% |
Pricing
| Measure | TrueROAS | |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $199/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | TrueROAS | |
|---|---|---|
| Shopify category rank | Not enough data | #43 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 30, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | Banfana | Perm Solutions AB |
FAQ
Banfana Attribution and TrueROAS: common questions
- Which is more popular, Banfana Attribution or TrueROAS?
- TrueROAS is detected on 68× as many Shopify stores as Banfana Attribution: 273 vs 4 as of Nov 1, 2026 for Banfana Attribution, Nov 2, 2026 for TrueROAS.
- What features does each app list that the other doesn’t?
- Banfana Attribution lists 8 the others don’t mention, such as Activity tracking, Checkout analytics, Custom dashboards, Custom reports. TrueROAS lists 4 the others don’t mention, such as AI insights, GDPR compliance, Pixel tracking, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 1, 2026 for Banfana Attribution, Nov 2, 2026 for TrueROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 1, 2026 for Banfana Attribution, Nov 2, 2026 for TrueROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.