BadgeBoost vs DECO Product Labels & Badges
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for BadgeBoost, Nov 8, 2026 for DECO Product Labels & Badges.
The short answer
- Only DECO Product Labels & Badges lists a free plan.
- DECO Product Labels & Badges lists 27 features BadgeBoost’s listing doesn’t mention, including Animations, Announcement bar, Auto-position.
Head to head
FREE Discount LABEL, Product STICKER, New BADGE for your Sales
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
BadgeBoost
- · 4 badge positions
- · 5 badge types
- · Custom badge colors
- · Custom badge label
- · Email support
- · Works on any theme
Free
- · 24/7 Live chat support
- · Extensive Template Collection
- · Unlimited banner bars
- · Unlimited trust badge
- · Up to 4 Labels & Badges (on 20 products)
Starter
- · 24/7 Live chat support
- · 50+ integrations (Judge.me, BOGOS, etc)
- · AI Generation
- · Create discount campaign
- · Everything in Free, and:
- · Unlimited labels/badges
Growth
- · 24/7 Live chat support
- · Access to all advance conditions
- · Everything in Starter, and:
- · Label & Badge Scheduling
- · Show label/badge per product collection
- · Show on specific language
Unlimited
- · 24/7 Live chat support
- · Advanced condition for Discount
- · Custom Design & Technical Requests
- · Everything in Growth, and:
- · Label & Badge Priority Setting
- · Unlimited Label & Badge groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically display product badges on your storefront based on smart rules — no coding or theme changes required. Highlight new arrivals, sale items, low stock products, top sellers, and custom tagged items. Each badge is fully customizable with your own label, colors, and position. Badges appear instantly on product cards across collection pages, search results, and homepage sections.
Transform your store with DECO Product Labels & Badges, trusted by Shopify merchants since 2016. Create eye-catching product labels and product badges in minutes with ready-made templates: Sale, Low Stock, BOGO, New In, Pre-order. Highlight deals with sale/discount badges and a banner bar, and build buyer confidence with trust badges.
- Auto-apply badges for sales, new arrivals and low stock — rule based.
- Fully customize badge label, color and position on any product card.
- Works on any Shopify theme without editing code or theme files.
- Label & badges gallery: diverse options for BFCM, Summer, Inventory status,...
- Display by condition: Variant, collection, tag, discount, inventory, best seller
- High-converting banner bars: promote sales, share updates, or countdown timer
- Powerful customization: edit font, size, color, or upload your own designs
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  BadgeBoost |  DECO Product Labels & Badges |
|---|---|---|
| Detected stores | Not published | 4,935 |
| Net store change, 28 days | 0 | +36 |
| Stores added, 28 days | Not enough data | 188 |
| Big-brand share | Not enough data | 14% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | BadgeBoost | DECO Product Labels & Badges |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 1,781 |
| New reviews, 28 days | Not enough data | 67 |
| Reviewers a year or more in | Not enough data | 6% |
Pricing
| Measure | BadgeBoost | DECO Product Labels & Badges |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $9/month |
| Longest free trial | Not listed | 3 days |
| Plans listed | 1 | 4 |
Listing
| Measure | BadgeBoost | DECO Product Labels & Badges |
|---|---|---|
| Shopify category rank | #393 | #1(ahead) |
| Shopify App Charts | Not on this week’s charts | #4 in Badges and icons |
| Built for Shopify | No | Yes |
| Launched | Jul 3, 2026 | May 13, 2016 |
| Languages | 1 | 1 |
| Developer | VL Web Solutions | PieLab |
FAQ
BadgeBoost and DECO Product Labels & Badges: common questions
- Is BadgeBoost or DECO Product Labels & Badges cheaper?
- Only DECO Product Labels & Badges lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- DECO Product Labels & Badges lists 27 the others don’t mention, such as Animations, Announcement bar, Auto-position, Borders. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for BadgeBoost, Nov 8, 2026 for DECO Product Labels & Badges; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for BadgeBoost, Nov 8, 2026 for DECO Product Labels & Badges. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.