B2B Wholesale Hub vs Pallet ‑ B2B Wholesale Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for B2B Wholesale Hub, Oct 14, 2026 for Pallet.
The short answer
- Paid plans start at $39/month for B2B Wholesale Hub and $19/month for Pallet.
- B2B Wholesale Hub lists 20 features Pallet’s listing doesn’t mention, including Auto-email responses, Custom pricing, Customer groups.
Head to head
Wholesale, B2B, Volume & Bulk Discounts, Custom Pricing & More
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Live Chat
- · Manual Order Entry
- · Markets Support
- · Percentage Discounts
- · Quick Order Form
- · Registration Form
Professional
- · + Custom Prices Per Variant
- · + Net terms (Net 30 / Net 15)
- · + Order Minimums
- · + Volume Discounts
- · All features in Basic, plus:
Premium
- · + Advanced Analytics
- · + Priority Email Support
- · + Product Visibility / Locking
- · + Registration Form Editor
- · All features in Professional, plus:
Basic
- · Customer tag targeting
- · Storefront price display
- · Up to 3 pricing rules
Pro
- · Everything in Basic
- · Unlimited storefront rules
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWholesale Hub (formerly Wholesale Club) makes B2B wholesale pricing simple: tag a customer group and your wholesale pricing shows on product pages instantly. Set up in minutes. Run retail and wholesale from one store. Create percentage discounts or custom prices down to the variant. Set order minimums by cart quantity or value, collection, product, or variant.
Pallet is a super simple solution to manage your wholesale and B2B pricing groups. You can easily create unlimited pricing groups that are assigned to a customer tag. Each group will automatically see prices reflect the group they are assigned to.
- Tag customer accounts to offer wholesale pricing to your customer groups.
- Percentage discounts for different groups of wholesale customers.
- Volume discounts / quantity breaks for tiered pricing with higher quantities.
- Custom prices and product visibility give you granular control over pricing.
- Set unlimited pricing rules using customer tags
- Target rules based on customer tags
- Use price rules to adjust storefront pricing with automatic discounts
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  B2B Wholesale Hub |  Pallet |
|---|---|---|
| Detected stores | 4 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Food, Beverages & Tobacco, Apparel & Accessories, Business & Industrial | Not published |
| Top store countries | United States | Not published |
Reviews
| Measure | B2B Wholesale Hub | Pallet |
|---|---|---|
| App Store rating | 4.7 ★ | Not published |
| App Store reviews | 700 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 61% | Not enough data |
Pricing
| Measure | B2B Wholesale Hub | Pallet |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $39/month | $19/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | B2B Wholesale Hub | Pallet |
|---|---|---|
| Shopify category rank | #38 | #211 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 6, 2015 | May 21, 2026 |
| Languages | 1 | 1 |
| Developer | Orbit | Brickspace Lab |
FAQ
B2B Wholesale Hub and Pallet: common questions
- Is B2B Wholesale Hub or Pallet cheaper?
- Paid plans start at $39/month for B2B Wholesale Hub and $19/month for Pallet. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- B2B Wholesale Hub lists 20 the others don’t mention, such as Auto-email responses, Custom pricing, Customer groups, Customer tagging. Pallet lists 1 the others don’t mention, such as Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for B2B Wholesale Hub, Oct 14, 2026 for Pallet; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for B2B Wholesale Hub, Oct 14, 2026 for Pallet. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.