B2B Wholesale Hub vs Clay • B2B Wholesale Pricing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Clay • B2B Wholesale Pricing is detected on 174× as many Shopify stores as B2B Wholesale Hub: 694 vs 4 as of Nov 8, 2026.
- On the Shopify App Store: B2B Wholesale Hub 4.7 from 700 reviews and Clay • B2B Wholesale Pricing 5.0 from 289 reviews.
- Only Clay • B2B Wholesale Pricing lists a free plan. Paid plans start at $39/month for B2B Wholesale Hub and $25/month for Clay • B2B Wholesale Pricing.
- Clay • B2B Wholesale Pricing lists 18 features B2B Wholesale Hub’s listing doesn’t mention, including Analytics, Applications, Auto-sync.
Head to head
Wholesale, B2B, Volume & Bulk Discounts, Custom Pricing & More
- United States
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Live Chat
- · Manual Order Entry
- · Markets Support
- · Percentage Discounts
- · Quick Order Form
- · Registration Form
Professional
- · + Custom Prices Per Variant
- · + Net terms (Net 30 / Net 15)
- · + Order Minimums
- · + Volume Discounts
- · All features in Basic, plus:
Premium
- · + Advanced Analytics
- · + Priority Email Support
- · + Product Visibility / Locking
- · + Registration Form Editor
- · All features in Professional, plus:
Free
- · Accept file uploads for TAX ID, logos
- · Create custom B2B registration form
- · Create wholesale pricing and discounts
- · Get live chat and call support
- · Manual or auto-tag and approve customers
- · Send email alerts from your own domain
Matte
- · All Free plan features
- · Apply percentage or fixed amount off
- · Create company accounts (Shopify B2B)
- · Set min/max order limits by amount/qty
- · Set prices in bulk using CSV upload
- · Set prices independent of retail prices
Gloss
- · All Matte plan features
- · Create manual draft wholesale orders
- · Enable wholesale discounts on POS
- · Route B2B orders to a inventory location
- · Set B2B prices based off your cost price
- · Set NET payment terms
Luster
- · Accept draft orders from B2B customers
- · All Gloss plan features
- · Display quick order form
- · Display tax inclusive/exclusive prices
- · Set min/max/qty increments for products
- · Set wholesale prices up to 100K SKUs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWholesale Hub (formerly Wholesale Club) makes B2B wholesale pricing simple: tag a customer group and your wholesale pricing shows on product pages instantly. Set up in minutes. Run retail and wholesale from one store. Create percentage discounts or custom prices down to the variant. Set order minimums by cart quantity or value, collection, product, or variant.
Clay adds wholesale to the store you already run. Create a B2B signup form that matches your store, then approve wholesale buyers into customer groups. Give each wholesale group its own B2B prices, discounts and volume breaks, shown through checkout. Set a wholesale order minimum, plus min, max and case-pack sizes per product. Offer B2B Net 30 terms, B2B shipping rates and a wholesale quick order form.
- Tag customer accounts to offer wholesale pricing to your customer groups.
- Percentage discounts for different groups of wholesale customers.
- Volume discounts / quantity breaks for tiered pricing with higher quantities.
- Custom prices and product visibility give you granular control over pricing.
- Registration form: Create a B2B signup form that looks just like your store
- Wholesale pricing: Set prices linked to your retail prices or independent of it
- Quantity pricing: Offer volume pricing and discounts to incentivise B2B buyers
- Customer groups: Create different tiers and groups to maximise profits & loyalty
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  B2B Wholesale Hub |  Clay • B2B Wholesale Pricing |
|---|---|---|
| Detected stores | 4 | 694(ahead) |
| Net store change, 28 days | 0 | −11 |
| Stores added, 28 days | Not enough data | 13 |
| Big-brand share | Not enough data | 6% |
| Top store categories | Food, Beverages & Tobacco, Apparel & Accessories, Business & Industrial | Health & Beauty, Food, Beverages & Tobacco, Home & Garden |
| Top store countries | United States | United States, United Kingdom, Canada |
Reviews
| Measure | B2B Wholesale Hub | Clay • B2B Wholesale Pricing |
|---|---|---|
| App Store rating | 4.7 ★ | 5.0 ★(ahead) |
| App Store reviews | 700(ahead) | 289 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | 61%(ahead) | 2% |
Pricing
| Measure | B2B Wholesale Hub | Clay • B2B Wholesale Pricing |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $39/month | $25/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | B2B Wholesale Hub | Clay • B2B Wholesale Pricing |
|---|---|---|
| Shopify category rank | #38 | #5(ahead) |
| Shopify App Charts | Not on this week’s charts | #11 in Wholesale |
| Built for Shopify | Yes | Yes |
| Launched | Jan 6, 2015 | Nov 11, 2024 |
| Languages | 1 | 1 |
| Developer | Orbit | Clay Commerce |
FAQ
B2B Wholesale Hub and Clay • B2B Wholesale Pricing: common questions
- Which is more popular, B2B Wholesale Hub or Clay • B2B Wholesale Pricing?
- Clay • B2B Wholesale Pricing is detected on 174× as many Shopify stores as B2B Wholesale Hub: 694 vs 4 as of Nov 8, 2026.
- Is B2B Wholesale Hub or Clay • B2B Wholesale Pricing cheaper?
- Only Clay • B2B Wholesale Pricing lists a free plan. Paid plans start at $39/month for B2B Wholesale Hub and $25/month for Clay • B2B Wholesale Pricing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, B2B Wholesale Hub or Clay • B2B Wholesale Pricing?
- On the Shopify App Store: B2B Wholesale Hub 4.7 from 700 reviews and Clay • B2B Wholesale Pricing 5.0 from 289 reviews.
- What features does each app list that the other doesn’t?
- B2B Wholesale Hub lists 12 the others don’t mention, such as Auto-email responses, Draft orders, Email notifications, Manual orders. Clay • B2B Wholesale Pricing lists 18 the others don’t mention, such as Analytics, Applications, Auto-sync, Bulk processing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.