B2B Simple vs Custom Pricing: Wholesale B2B
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for B2B Simple, Nov 8, 2026 for Custom Pricing.
The short answer
- Only B2B Simple lists a free plan. Paid plans start at $39/month for B2B Simple and $29/month for Custom Pricing.
- Custom Pricing lists 18 features B2B Simple’s listing doesn’t mention, including Bulk discounts, Bulk editing, Campaigns.
Head to head
Wholesale Pricing, Member & VIP w/ Quantity Breaks! NEW
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Pro
Essential
- · Charge tax controls (yes/no)
- · Customized quantity breaks display grid
- · Manually tag customers
- · Pricing for 1 customer group
- · Storewide or product/variant discounting
- · Unlimited quantity breaks
Standard
- · All Essential plan features PLUS:
- · Auto-email (auto-tag notification)
- · Auto-tag by country or purchase history
- · Pricing for up to 10 customer groups
Complete
- · Advanced detailed pricing rules
- · All Standard plan features PLUS:
- · Bulk CSV price import/export
- · Expert setup
- · Premier support
- · Pricing for unlimited customer groups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureB2B Simple ermöglicht Kundengruppen mit individuellen Preislisten. Preise werden automatisch beim Checkout angewendet – ohne Theme-Änderungen. Pro Produkt und Gruppe lassen sich Mindestbestellmengen festlegen, die erfüllt sein müssen, damit der Rabatt greift. Ein integriertes Antragsformular erlaubt Geschäftskunden, B2B-Zugang zu beantragen. Anträge werden direkt in der App verwaltet.
Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing.
- Kundenspezifische B2B-Preise ohne Theme-Anpassungen
- Mindestbestellmengen pro Produkt und Kundengruppe
- Wholesale-Antragsformular mit integrierter Genehmigungsverwaltung
- Preise für nicht eingeloggte Besucher ausblenden
- Custom Pricing Levels - Offer multiple wholesale pricing and tiered pricing.
- Multiple levels of wholesale B2B pricing with bulk discounts and tiered pricing.
- Automatically change customer prices based on spend, frequency, or manually.
- Apply $ or % pricing across entire site, collection, or upload CSV to manage.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  B2B Simple |  Custom Pricing |
|---|---|---|
| Detected stores | Not published | 1,108 |
| Net store change, 28 days | 0 | −46 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | 16% |
| Top store categories | Not published | Home & Garden, Health & Beauty, Apparel & Accessories |
| Top store countries | Not published | United States, Canada, United Kingdom |
Reviews
| Measure | B2B Simple | Custom Pricing |
|---|---|---|
| App Store rating | Not published | 4.4 ★ |
| App Store reviews | Not published | 537 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | B2B Simple | Custom Pricing |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $39/month | $29/month(ahead) |
| Longest free trial | 3 days | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | B2B Simple | Custom Pricing |
|---|---|---|
| Shopify category rank | #374 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 4, 2026 | Mar 19, 2013 |
| Languages | 1 | 1 |
| Developer | Arthur Raimann | Bold |
FAQ
B2B Simple and Custom Pricing: common questions
- Is B2B Simple or Custom Pricing cheaper?
- Only B2B Simple lists a free plan. Paid plans start at $39/month for B2B Simple and $29/month for Custom Pricing. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- B2B Simple lists 5 the others don’t mention, such as Custom pricing, Fixed discounts, Percentage discounts, Pricing rules. Custom Pricing lists 18 the others don’t mention, such as Bulk discounts, Bulk editing, Campaigns, Custom pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for B2B Simple, Nov 8, 2026 for Custom Pricing; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for B2B Simple, Nov 8, 2026 for Custom Pricing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.