B&S ‑ Add Custom Code vs TXE ‑ Custom Code
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for B&S, Oct 13, 2026 for TXE.
The short answer
Head to head
Starter
- · Email support
- · Ready-made templates
- · Up to 3 snippets
Growth
- · Activity log
- · Email suport
- · Up to 5 snippets
Pro
- · Activity log
- · Priority support
- · Unlimited snippets
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEmbed custom code and elevate your online store to a new level. You can integrate codes for site verification from Google, domain verification from Facebook, and implement Google Analytics and Facebook Pixel. In addition, you can include custom CSS styles in the head or body sections of your site.
TXE Custom Code lets merchants add scripts, meta tags, links, and HTML to the head or before the closing body tag without editing theme files. Code is delivered through Theme App Extensions and managed from one dashboard. Use ready-made templates for GA4, Google Ads, Meta Pixel, Yandex Metrica, Google Search Console, and Yandex Webmaster.
- Adding HTML, CSS, Liquid, JQuery, and Javascript code.
- Manage multiple codes simultaneously.
- Adding code to the body section of your store.
- Adding code to the header of your store.
- Add scripts, meta tags, links, or HTML to the head or before body.
- Use six ready-made templates for tracking and verification setup.
- Enable, disable, search, update, or bulk-manage snippets in one place.
- Check app embed status and jump directly to the correct editor panel.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  B&S |  TXE |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | B&S | TXE |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
B&S and TXE: common questions
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for B&S, Oct 13, 2026 for TXE; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for B&S, Oct 13, 2026 for TXE. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.