AxiTrace vs PixelGuard: Meta Pixel & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- AxiTrace and PixelGuard are detected on the same number of Shopify stores (2) as of Nov 8, 2026.
- Only AxiTrace lists a free plan.
Head to head
Free
- · 10,000 visits/month
- · 9 ad platform integrations
- · 90-day data retention
- · Full dashboard, 1 domain
Pro
- · 14-day in-app trial: 500K visits
- · 180-day data retention
- · 500,000 visits/month
- · 9 ad platforms, API and MCP
- · Paid selection starts billing now
- · Start trial in app before subscribing
Business
- · 14-day in-app trial: 3M visits
- · 3,000,000 visits/month
- · 365-day data retention
- · Paid selection starts billing now
- · Start trial in app before subscribing
- · Trial: no card or automatic charge
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAxiTrace captures every Shopify event server-side and forwards it to Meta Conversions API, TikTok Events API, Google Ads Enhanced Conversions, and Google Analytics 4. Simple setup. No theme code, no Liquid edits, no developer required. Order webhooks, the Web Pixel, and the three mandatory GDPR endpoints are configured automatically when you install.
Meta Ads Manager shows fewer purchases than Shopify, or more? Pixel says "Connected" but Purchase events aren't firing? Every day, PixelGuard checks how many Shopify orders fired a Purchase event and shows the missed orders and their value, so you know if tracking is broken before you change your ads.
- Restores conversion data blocked by iOS 14, ad blockers and cookie deprecation
- Forwards events to Meta CAPI, TikTok Events API, Google Ads and GA4 in parallel
- OAuth install auto-registers order webhooks, Web Pixel and GDPR endpoints
- PII SHA-256 hashed server-side before any data leaves the store
- Keep Meta tracking alive through Shopify's checkout migration.
- Server-side CAPI fills the gaps ad-blockers leave in tracking.
- 24/7 monitoring emails you the moment tracking breaks.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AxiTrace |  PixelGuard |
|---|---|---|
| Detected stores | 2 | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Furniture, Health & Beauty | Health & Beauty, Vehicles & Parts |
| Top store countries | Not published | Not published |
Reviews
| Measure | AxiTrace | PixelGuard |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AxiTrace | PixelGuard |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $119/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 3 | Not published |
Listing
| Measure | AxiTrace | PixelGuard |
|---|---|---|
| Shopify category rank | #84 | #80(ahead) |
| Shopify App Charts | #19 in Advertising - Other | #16 in Advertising - Other |
| Built for Shopify | No | No |
| Launched | Jun 2, 2026 | Jun 19, 2026 |
| Languages | 1 | 1 |
| Developer | AxiTrace | Giorgi Mazm |
FAQ
AxiTrace and PixelGuard: common questions
- Which is more popular, AxiTrace or PixelGuard?
- AxiTrace and PixelGuard are detected on the same number of Shopify stores (2) as of Nov 8, 2026.
- Is AxiTrace or PixelGuard cheaper?
- Only AxiTrace lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.