Awesome Loyalty & Rewards vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Awesome Loyalty & Rewards, Nov 9, 2026 for Yotpo.
The short answer
- Only Awesome Loyalty & Rewards lists a free plan. Paid plans start at $14.99/month for Awesome Loyalty & Rewards and $199/month for Yotpo.
- Yotpo lists 11 features Awesome Loyalty & Rewards’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 250 monthly orders
- · Loyalty widget
- · Multi-language (10)
- · Points & rewards program
- · Referral program
Starter
- · 1,000 monthly orders
- · CSV import & export
- · Custom redemption rules
- · Dedicated loyalty page
- · Free product rewards
- · Points expiration
Pro
- · Advanced earning rules
- · All Starter features
- · Checkout UI extension
- · Priority support
- · REST API & webhooks
- · Unlimited Orders
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAwesome Loyalty & Rewards helps you increase customer retention by rewarding shoppers with points for every purchase, referral, and milestone. Customers earn points automatically and redeem them for discounts, free shipping, or free products directly from your storefront. Set up flexible earning rules, create VIP tiers with exclusive perks, and launch a referral program with built-in fraud prevention.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Flexible points program with customizable earning and redemption rules
- Built-in referral program with fraud prevention and guest tracking
- VIP tiers with earning multipliers and exclusive redemption bonuses
- On-brand theme blocks for storefront, cart, checkout, and accounts
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Awesome Loyalty & Rewards |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,484 |
| Net store change, 28 days | 0 | −68 |
| Stores added, 28 days | Not enough data | 33 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Awesome Loyalty & Rewards | Yotpo |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 966 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 72% |
Pricing
| Measure | Awesome Loyalty & Rewards | Yotpo |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $14.99/month(ahead) | $199/month |
| Longest free trial | 15 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | Awesome Loyalty & Rewards | Yotpo |
|---|---|---|
| Shopify category rank | #435 | #41(ahead) |
| Shopify App Charts | Not on this week’s charts | #94 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Jul 23, 2026 | Jul 28, 2015 |
| Languages | 8 | 1 |
| Developer | Awesome Digital | Yotpo - L&R |
FAQ
Awesome Loyalty & Rewards and Yotpo: common questions
- Is Awesome Loyalty & Rewards or Yotpo cheaper?
- Only Awesome Loyalty & Rewards lists a free plan. Paid plans start at $14.99/month for Awesome Loyalty & Rewards and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Yotpo lists 11 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Exclusive access. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Awesome Loyalty & Rewards, Nov 9, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Awesome Loyalty & Rewards, Nov 9, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.