Avantify First‑Party Pixel vs AF TikTok Pixel Facebook Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Avantify First‑Party Pixel, Nov 8, 2026 for AF TikTok Pixel Facebook Pixel.
The short answer
- Only AF TikTok Pixel Facebook Pixel lists a free plan. Paid plans start at $29/month for Avantify First‑Party Pixel and $4.99/month for AF TikTok Pixel Facebook Pixel.
- Avantify First‑Party Pixel lists 11 features AF TikTok Pixel Facebook Pixel’s listing doesn’t mention, including Activity tracking, Audience segments, Custom reports.
Head to head
- United States
- United Kingdom
- Pakistan
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Small
- · Attribution Analytics and Live Activitie
- · Avantify Durable ID
- · Cross-device Tracking
- · Express Checkout ClickID Retaining
- · Many more Dashboards
- · Meta & TikTok Conversions API
Growth
- · 6 hour SLA support
- · Everything in Small Plan +
- · Headless integration support
Enterprise
- · 12 hour SLA support
- · Everything in Growth Plan +
FREE
- · Multiple Ad Channels — Meta, TikTok, X
- · Server-side Conversion API
- · Unlimited Pixels
PREMIUM
- · Better Event Matching
- · Conversion Recovery
- · Multiple Ad Channels — Meta, TikTok, X
- · Unlimited Pixels
- · Unlimited Server-side Conversion API
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAvantify helps identify and enrich visitor profiles, then activate them across marketing platforms like Facebook Pixel (Meta Pixel) and TikTok Pixel. With server-side tracking, it recovers signals lost to ad blockers and iOS privacy changes. It extends visitor recognition from 7 days (or 24h for ads) up to a full year, enriches returning sessions, and maps the full customer journey.
Losing Meta or TikTok conversion data after iOS14? Missing data leads to poor ad optimization and wasted budget. Avantify restores maximum tracking accuracy using first-party data and Server-side Conversion API (CAPI). Secure your data with reliable backup pixels, prevent duplication, and maximize your ROAS instantly. Setup in 2 minutes—no coding required!
- Identify more of your website traffic over time and across sessions.
- Server-side tracking, cross-device tracking, express checkout ClickID recovery.
- Send more cart abandonment emails through Klaviyo integration.
- See Avantify's revenue impact through user-friendly dashboards.
- Bypass iOS 14 & ad-blockers with conversion API for Facebook Pixel, TikTok Pixel
- Install pixel based on Product, Collection, Entire store, etc
- Track unlimited pixels across channels with one-click setup, no login, no code
- Capture every action from page view, add to cart, initial checkout to purchase.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Avantify First‑Party Pixel | AF TikTok Pixel Facebook Pixel |
|---|---|---|
| Detected stores | Not published | 119 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, United Kingdom, Pakistan |
Reviews
| Measure | Avantify First‑Party Pixel | AF TikTok Pixel Facebook Pixel |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 41 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Avantify First‑Party Pixel | AF TikTok Pixel Facebook Pixel |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $4.99/month(ahead) |
| Longest free trial | 30 days | Not listed |
| Plans listed | 3 | 2 |
Listing
| Measure | Avantify First‑Party Pixel | AF TikTok Pixel Facebook Pixel |
|---|---|---|
| Shopify category rank | #1595 | #92 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jan 21, 2026 | Jan 1, 2024 |
| Languages | 1 | 2 |
| Developer | Avantify | Avantify |
FAQ
Avantify First‑Party Pixel and AF TikTok Pixel Facebook Pixel: common questions
- Is Avantify First‑Party Pixel or AF TikTok Pixel Facebook Pixel cheaper?
- Only AF TikTok Pixel Facebook Pixel lists a free plan. Paid plans start at $29/month for Avantify First‑Party Pixel and $4.99/month for AF TikTok Pixel Facebook Pixel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Avantify First‑Party Pixel lists 11 the others don’t mention, such as Activity tracking, Audience segments, Custom reports, Data export. AF TikTok Pixel Facebook Pixel lists 6 the others don’t mention, such as Custom audiences, Engagement metrics, Lookalike audiences, Marketing attribution. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Avantify First‑Party Pixel, Nov 8, 2026 for AF TikTok Pixel Facebook Pixel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Avantify First‑Party Pixel, Nov 8, 2026 for AF TikTok Pixel Facebook Pixel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.