Avalonae Pixel vs CAPI Facebook Pixel Meta API
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026.
The short answer
- CAPI Facebook Pixel Meta API is detected on 582× as many Shopify stores as Avalonae Pixel: 1,747 vs 3 as of Nov 6, 2026.
- Only Avalonae Pixel lists a free plan. Paid plans start at $9.99/month for Avalonae Pixel and $27/month for CAPI Facebook Pixel Meta API.
- CAPI Facebook Pixel Meta API lists 10 features Avalonae Pixel’s listing doesn’t mention, including AI targeting, Click-through rates, Cost per acquisition.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic attribution dashboard
- · Meta Conversions API (1 pixel)
- · One-click Meta OAuth
- · Shopify Web Pixel
- · Up to 50 orders/month
Pro
- · Full attribution analytics
- · Live Test Mode
- · Meta Conversions API (1 pixel)
- · One-click Meta OAuth
- · Priority support
- · Shopify Web Pixel
Business
- · All future platform integrations
- · Everything in Pro
- · Google Ads Enhanced Conversions
- · Pinterest Conversions API
- · Snapchat Conversions API
- · TikTok Events API
Zero Orders (FREE)
- · Ad Campaign Reporting
- · Conversion API Setup
- · Event Reporting
- · Facebook (Meta) Pixel Install
Tier 1
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 2
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Tier 3
- · Ad Campaign Reporting
- · Conversion API Setup
- · Enhanced Tracking Attribution
- · Event Reporting
- · Facebook (Meta) Pixel Install
- · Product Analytics
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAvalonae Pixel installs Meta Pixel on your store in one click — no code editing needed. It sends conversion events both client-side and server-side via Meta Conversions API, so your ad data stays even when browsers block tracking scripts. A webhook safety net catches any orders the pixel misses.
Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back.
- One-click Meta Pixel setup with automatic server-side Conversions API
- Webhook safety net catches missed orders so your Meta ad data is always here
- Attribution dashboard showing revenue by channel, conversion funnel
- One-Click Facebook Pixel: Add the Facebook Pixel to your store in 1 click
- Conversion API: Fix browser tracking limitations with server-side event tracking
- Conversion Optimization: Utilize precise tracking data to optimize ad campaigns
- ROI Improvement: Optimize your ad spend by targeting the right customers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Avalonae Pixel | CAPI Facebook Pixel Meta API |
|---|---|---|
| Detected stores | 3 | 1,747(ahead) |
| Net store change, 28 days | +1 | +1 |
| Stores added, 28 days | 1 | 1 |
| Big-brand share | Not enough data | 12% |
| Top store categories | Apparel & Accessories, Media | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | Avalonae Pixel | CAPI Facebook Pixel Meta API |
|---|---|---|
| App Store rating | Not published | 2.5 ★ |
| App Store reviews | Not published | 32 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Avalonae Pixel | CAPI Facebook Pixel Meta API |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $27/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 3 | 4 |
Listing
| Measure | Avalonae Pixel | CAPI Facebook Pixel Meta API |
|---|---|---|
| Shopify category rank | #244 | #148(ahead) |
| Shopify App Charts | Not on this week’s charts | #14 in Ads |
| Built for Shopify | No | No |
| Launched | May 20, 2026 | Jun 22, 2022 |
| Languages | 9 | 1 |
| Developer | tidal matrix investment group limited | AdTrace |
FAQ
Avalonae Pixel and CAPI Facebook Pixel Meta API: common questions
- Which is more popular, Avalonae Pixel or CAPI Facebook Pixel Meta API?
- CAPI Facebook Pixel Meta API is detected on 582× as many Shopify stores as Avalonae Pixel: 1,747 vs 3 as of Nov 6, 2026.
- Is Avalonae Pixel or CAPI Facebook Pixel Meta API cheaper?
- Only Avalonae Pixel lists a free plan. Paid plans start at $9.99/month for Avalonae Pixel and $27/month for CAPI Facebook Pixel Meta API. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- CAPI Facebook Pixel Meta API lists 10 the others don’t mention, such as AI targeting, Click-through rates, Cost per acquisition, Dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.