Automatic SEO vs VellumUp: On‑Brand SEO Content

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Automatic SEO, Oct 28, 2026 for VellumUp.

The short answer

  • Both list a free plan. Paid plans start at $49/month for Automatic SEO and $79/month for VellumUp.
  • VellumUp lists 5 features Automatic SEO’s listing doesn’t mention, including APIs and webhooks, Image optimization, Meta tags.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • SEO
  • SEO
Languages
  • English
  • English
  • Hebrew
Launched
Sep 29, 2025
Aug 5, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $49/month
From $0 to $199/month
Plans
FreeFree
  • · Daily publishing of approved blog posts
  • · Generate 5 blog posts
Pro$49/month
14-day free trial
  • · Add custom keywords
  • · Automatic blog post rewrite
  • · Daily publishing of approved blog posts
  • · New articles generated daily
  • · Unlimited blog posts
FreeFree
  • · 1 Keyword Opportunity Scan
  • · 1 Website
  • · 50 Credits — one-time
  • · Monthly content plan
  • · Up to 5 Optimized Articles
Grow$79/month
  • · 1 Website
  • · 350 Credits / month
  • · Auto-planning & publishing
  • · Monthly Keyword Opportunity Scan
  • · Up to 35 Optimized Articles
Scale$199/month
  • · 1,100 Credits / month
  • · Auto-planning & publishing
  • · Bi-weekly Keyword Opportunity Scan
  • · Up to 110 Optimized Articles
  • · Up to 3 Websites
Coverage
12 of 17 features71%
13 of 17 features76%
Unique strengths
  • Backlinks
  • Link analysis
  • Local SEO
  • SEO score
  • APIs and webhooks
  • Image optimization
  • Meta tags
  • Rank tracking
  • +1 more
SEO
71%12/17
76%13/17
Monitoring performance
75%6/8
75%6/8
SEO tools
67%6/9
78%7/9
485onlybothonly
Automatic SEOVellumUp17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

The app automatically generates blog posts based on your store's products and existing content. It researches optimal keywords for your products and creates high-quality, engaging blog posts that drive organic search traffic to your store.

Writing consistent, SEO-optimized blog content takes time most merchants don't have. VellumUp studies your store and existing content to learn your brand's voice, then researches keywords and topics relevant to your business. It writes full articles in that voice, structured for both search engines and AI assistants, and publishes them directly to your Shopify blog.

Key points
  • Automatic keyword research based on your store's products
  • Automatic blog post generation targeting optimal keywords
  • References your products in the generated blog posts
  • Generates new blog posts daily
  • Deep-scans your site's structure, links, and brand voice, then writes to match
  • Researches keywords and topics relevant to your store
  • Automatically plans and publishes new articles on a schedule
  • Articles are built to rank on Google and get cited by AI
Screenshots
List of automatically generated blog posts and keywords
Rewrite generated blog posts with one clickSetup blog automation in one clickFind optimal keywords for your store
VellumUp keyword bank with volume and ranking data
VellumUp content calendar in monthly and daily viewVellumUp dashboard showing automations and SEO overviewarticle editor for editing a single post

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureAutomatic SEOVellumUp
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureAutomatic SEOVellumUp
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureAutomatic SEOVellumUp
Free planYesYes
Lowest paid monthly plan$49/month(ahead)$79/month
Longest free trial14 daysNot listed
Plans listed23

Listing

MeasureAutomatic SEOVellumUp
Shopify category rank#815(ahead)in SEO#1044in SEO
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedSep 29, 2025Aug 5, 2026
Languages1English2English, Hebrew
DeveloperAutomatic SEOVellumUp

FAQ

Automatic SEO and VellumUp: common questions

Is Automatic SEO or VellumUp cheaper?
Both list a free plan. Paid plans start at $49/month for Automatic SEO and $79/month for VellumUp. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Automatic SEO lists 4 the others don’t mention, such as Backlinks, Link analysis, Local SEO, SEO score. VellumUp lists 5 the others don’t mention, such as APIs and webhooks, Image optimization, Meta tags, Rank tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Automatic SEO, Oct 28, 2026 for VellumUp; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Automatic SEO, Oct 28, 2026 for VellumUp. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.