ADU: Automatic Discounts vs Tab Promo: Discounts & Tiers
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ADU, Oct 26, 2026 for Tab Promo.
The short answer
- On the Shopify App Store: ADU 4.3 from 194 reviews and Tab Promo 5.0 from 1 reviews.
- Only Tab Promo lists a free plan. Paid plans start at $9.99/month for ADU and $49/month for Tab Promo.
- Tab Promo lists 13 features ADU’s listing doesn’t mention, including Automations, Campaigns, Coupons.
Head to head
Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Free
- · 20 paid promotion orders/month
- · 3-day grace after reaching 20 orders
- · Drafts and previews remain available
- · Only Tab Promo discount orders count
- · Promotions pause after the grace period
- · Starter features; 25 active campaigns
Starter
- · 25 active campaigns; unlimited orders
- · Automatic discounts and codes
- · Cart previews and version rollback
- · Free shipping and customer targeting
- · Purchase rules and cart validation
- · Quantity tiers, BOGO and free gifts
Pro
- · Customer and product metafield rules
- · Everything in Starter
- · Storefront promotion API and SDK
Growth
- · Estimated campaign and product margin
- · Everything in Pro
- · Share links: promoter sales and margin
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
Create automatic discounts and codes with quantity tiers, Buy X Get Y, free gifts and free shipping. Let shoppers choose gifts and see progress toward the next reward in your theme. Target customers, products, cart value and country. Preview carts, schedule campaigns, set purchase rules and roll back versions. Pro adds metafield targeting and a Storefront SDK.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Run multiple discount campaigns at once, each with its own rules and schedule
- Turn loyalty, review, and CRM metafields into checkout discount conditions
- Show campaign progress and discount eligibility on storefront pages via API
- Test each campaign on a sample cart before publishing to live checkout
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  Tab Promo |
|---|---|---|
| Detected stores | 434 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | Tab Promo |
|---|---|---|
| App Store rating | 4.3 ★ | 5.0 ★(ahead) |
| App Store reviews | 194(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ADU and Tab Promo: common questions
- Is ADU or Tab Promo cheaper?
- Only Tab Promo lists a free plan. Paid plans start at $9.99/month for ADU and $49/month for Tab Promo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ADU or Tab Promo?
- On the Shopify App Store: ADU 4.3 from 194 reviews and Tab Promo 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- ADU lists 6 the others don’t mention, such as Banners, BOGO, Gifts, Reporting. Tab Promo lists 13 the others don’t mention, such as Automations, Campaigns, Coupons, Editor tool. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ADU, Oct 26, 2026 for Tab Promo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ADU, Oct 26, 2026 for Tab Promo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.