ADU: Automatic Discounts vs Real BOGO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ADU, Oct 14, 2026 for Real BOGO.
The short answer
- Paid plans start at $9.99/month for ADU and $9.99/month for Real BOGO.
- ADU lists 14 features Real BOGO’s listing doesn’t mention, including Banners, Bulk discounts, Cart discounts.
Head to head
Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Real BOGO
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
Your BOGO is discounting the wrong items. You didn't pick that. Shopify did. Shopify's native Buy-X-Get-Y applies the discount to the lowest-priced eligible items first. Customers expect the opposite. Refund tickets follow. Real BOGO sorts eligible units highest priced first. The discount lands on the items customers actually expected. Same deal you intended. Same percentage off.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Discount hits the items customers expected, not the cheapest ones.
- Pick the discount, pick the products. Run as many deals as you want.
- Native Shopify Functions. Zero theme code. Every plan, including Basic.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  Real BOGO |
|---|---|---|
| Detected stores | 434 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | Real BOGO |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 194 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ADU and Real BOGO: common questions
- Is ADU or Real BOGO cheaper?
- Paid plans start at $9.99/month for ADU and $9.99/month for Real BOGO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ADU lists 14 the others don’t mention, such as Banners, Bulk discounts, Cart discounts, Custom discounts. Real BOGO lists 1 the others don’t mention, such as Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ADU, Oct 14, 2026 for Real BOGO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ADU, Oct 14, 2026 for Real BOGO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.