ADU: Automatic Discounts vs SaleSurprise: 7‑Tier Loyalty
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for ADU, Nov 5, 2026 for SaleSurprise.
The short answer
- Paid plans start at $9.99/month for ADU and $9/month for SaleSurprise.
- ADU lists 14 features SaleSurprise’s listing doesn’t mention, including Banners, BOGO, Cart discounts.
Head to head
Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Starter
- · 5 dynamic tiers
- · App Embed Integration
- · Standard Analytics
- · Up to 50 vouchers/month
- · Webhook-driven rewards
Pro
- · Budget Cap Enforcement
- · Custom Expiry & Usage Rules
- · Priority Email Support
- · Up to 200 vouchers
Enterprise
- · 24/7 Priority Support
- · Custom Webhook Integrations
- · Dedicated Account Manager
- · Everything in Pro
- · Remove "Powered by" branding
- · Unlimited Vouchers
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
SaleSurprise automatically rewards customers with a surprise discount voucher after every order. Choose from 7 tiers (1% to 20% off) with customizable probabilities. Customers can stack vouchers and redeem them on future purchases. Set a budget cap so spending stays controlled. Track everything in a simple dashboard, issue rewards manually when needed, and show customers their rewards with a clean storefront widget.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Set a campaign budget cap. When reached, the system stops issuing vouchers.
- Campaign Dashboard - Track budget used, coins issued, and campaign history.
- Manually credit a customer with any tier voucher by customerID or email address.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  SaleSurprise |
|---|---|---|
| Detected stores | 435 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | SaleSurprise |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 194 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ADU | SaleSurprise |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | $9/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | ADU | SaleSurprise |
|---|---|---|
| Shopify category rank | #269(ahead) | #1032 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 4, 2016 | May 1, 2026 |
| Languages | 1 | 1 |
| Developer | Staytuned | Task19 Technologies |
FAQ
ADU and SaleSurprise: common questions
- Is ADU or SaleSurprise cheaper?
- Paid plans start at $9.99/month for ADU and $9/month for SaleSurprise. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ADU lists 14 the others don’t mention, such as Banners, BOGO, Cart discounts, Checkout discounts. SaleSurprise lists 3 the others don’t mention, such as Automations, Percentage discounts, Tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for ADU, Nov 5, 2026 for SaleSurprise; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for ADU, Nov 5, 2026 for SaleSurprise. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.