ADU: Automatic Discounts vs Luffa
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for ADU, Oct 14, 2026 for Luffa.
The short answer
- Paid plans start at $9.99/month for ADU and $0.99/month for Luffa.
- ADU lists 13 features Luffa’s listing doesn’t mention, including Banners, BOGO, Cart discounts.
Head to head
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Basic Plan
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
This extension enables merchants to create and manage custom discount rules effortlessly. It integrates directly into the store’s discount engine to apply conditional logic, automated scheduling, and multi-tier discounts. The app reduces manual setup, ensures consistent pricing strategies, and enhances promotional flexibility.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Create conditional discounts based on products, collections, or cart value
- Schedule discounts to activate and expire automatically
- Support tiered discounts (e.g., buy 2 get 1, volume pricing)
- Exclude specific products or customer groups
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  Luffa |
|---|---|---|
| Detected stores | 438 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | Luffa |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 194 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ADU and Luffa: common questions
- Is ADU or Luffa cheaper?
- Paid plans start at $9.99/month for ADU and $0.99/month for Luffa. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ADU lists 13 the others don’t mention, such as Banners, BOGO, Cart discounts, Checkout discounts. Luffa lists 5 the others don’t mention, such as Automations, Custom code, Dynamic pricing, Fixed pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for ADU, Oct 14, 2026 for Luffa; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for ADU, Oct 14, 2026 for Luffa. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.