ADU: Automatic Discounts vs Easy Student Discounts

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.

The short answer

  • ADU is detected on 11× as many Shopify stores as Easy Student Discounts: 434 vs 40 as of Nov 9, 2026.
  • On the Shopify App Store: ADU 4.3 from 194 reviews and Easy Student Discounts 5.0 from 21 reviews.
  • ADU lists 7 features Easy Student Discounts’s listing doesn’t mention, including Banners, BOGO, Geolocation.

Head to head

Detected stores

ADU: 434
Easy Student Discounts: 40

App Store reviews

ADU: 194
Easy Student Discounts: 21

New reviews, 28 days

ADU: 0
Easy Student Discounts: 2

Stores added, 28 days

ADU: 7
Easy Student Discounts: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO

Quickly and easily verify students from 204 countries

Categories
  • Discounts
  • Discounts
  • Promotions - Other
Languages
  • English
  • English
Launched
Aug 4, 2016
Apr 22, 2021
Built for Shopify
Not badged
Built for Shopify
Reviews per month
1 last full month
1 last full month
Detected stores
434active installs
  • Glitterbels
  • Caitlin Wilson
  • Pure Salt Shoppe
  • MUA MAKEUP ACADEMY
  • FROM FUTURE QA
+429 more
40active installs
  • THEIR NIBS
  • vanimy
  • MorningBlues
  • HOTO
  • Timemore
+35 more
Most common store size
11-50 products22%
11-50 products23%
Top countries
  • United States42%
  • Canada9%
  • United Kingdom7%
  • United States20%
  • United Kingdom15%
  • Hong Kong8%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510DecFebMayJulOctDecMarJulOctADU: Automatic Discounts: 1 reviews in April 2025ADU: Automatic Discounts: 6 reviews in May 2025ADU: Automatic Discounts: 4 reviews in June 2025ADU: Automatic Discounts: 1 reviews in July 2025ADU: Automatic Discounts: 4 reviews in August 2025ADU: Automatic Discounts: 1 reviews in October 2025ADU: Automatic Discounts: 1 reviews in November 2025ADU: Automatic Discounts: 1 reviews in February 2026ADU: Automatic Discounts: 1 reviews in March 2026ADU: Automatic Discounts: 1 reviews in June 2026ADU: Automatic Discounts: 1 reviews in July 2026Easy Student Discounts: 1 reviews in December 2023Easy Student Discounts: 2 reviews in April 2024Easy Student Discounts: 1 reviews in February 2025Easy Student Discounts: 2 reviews in May 2025Easy Student Discounts: 1 reviews in August 2025Easy Student Discounts: 1 reviews in November 2025Easy Student Discounts: 3 reviews in December 2025Easy Student Discounts: 1 reviews in February 2026Easy Student Discounts: 3 reviews in March 2026Easy Student Discounts: 3 reviews in July 2026Easy Student Discounts: 2 reviews in September 2026Easy Student Discounts: 1 reviews in October 2026
ADUEasy Student DiscountsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $9.99 to $49.99/month
—
Plans
Test the watersFree to install
2.9% success fee. You are charged only if the app helps to convert sales.
  • · No base monthly fee
Basic Essentials$9.99/month
1.2% success fee. You are charged 1.2% success fee: $9.99/month + $1.20 per $100 in sales.
Startup$19.99/month
.9% success fee . 0.9% success fee: You're charged $19.99/month + $0.90 per $100 in sales.
BUSINESS$49.99/month
0.6% success fee. You're charged $49.99/month + $0.60 per $100 in sales the app converts.
Default PlanFree to install
2.5% commission on verified sales
  • · $1/student ID verification
  • · $1/university login verification
  • · 7-Day Free Trial
  • · Re-market to your student customers
  • · Translate into any language
  • · Unlimited free email verifications
Coverage
16 of 23 features70%
16 of 23 features70%
Unique strengths
  • Banners
  • BOGO
  • Geolocation
  • Gifts
  • +3 more
  • Bulk editing
  • Coupons
  • Cross-sell discounts
  • Custom code
  • +3 more
Discounts
70%16/23
70%16/23
Discount types
69%11/16
75%12/16
Managing discounts
71%5/7
57%4/7
797onlybothonly
ADUEasy Student Discounts23 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Privy
  • Recharge
—
How it sells itself

Automatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.

Boost sales and brand loyalty with student discounts. Students verify using their student ID, university email, or by logging in directly with their university credentials. We check eligibility through a global database and send instant access to a unique discount code. Set up discount settings using dynamic rulesets and customise the discount page to fit seamlessly with your website.

Key points
  • Set up and manage automatic discounts based on predefined rules and conditions
  • Apply bulk discounts to drive sales and reward customers for larger orders
  • Manage all your promotions, aligning them seamlessly with your store's design
  • Pre-built promotions - activate ready-to-use promotions with a single click
  • Global reach - Verify students from universities all over the world.
  • Customisable - Design your student discount page and emails to fit your branding
  • Free and easy to install - Compatible with any theme
  • Lots of discount settings - Set discounts to fit all your business needs.
Screenshots
Fast setup discount and promo set up
Powerful gifts, discounts and upsellsKeep your promos and discounts on brand with different stylesOffer discounts , upsells and free shipping
Add a promotional student discount pop up
Create your own exclusive student discount university databaseCustomise student status verification emailsKeep track of your stats and conversions

Installed with

ADU4.3(194)Easy Student Discounts5.0(21)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureADUEasy Student Discounts
Detected stores434(ahead)as of Nov 9, 202640as of Nov 9, 2026
Net store change, 28 days+1estimated−1estimated
Stores added, 28 days7new and returningNot enough data
Big-brand share20%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Food, Beverages & TobaccoApparel & Accessories, Electronics, Health & Beauty
Top store countriesUnited States, Canada, United KingdomUnited States, United Kingdom, Hong Kong

Reviews

MeasureADUEasy Student Discounts
App Store rating4.3 ★5.0 ★(ahead)
App Store reviews194(ahead)21
New reviews, 28 days02(ahead)
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureADUEasy Student Discounts
Free planNot listedNot listed
Lowest paid monthly plan$9.99/monthNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed41

Listing

MeasureADUEasy Student Discounts
Shopify category rank#268in Discounts#124(ahead)in Discounts
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoYes
LaunchedAug 4, 2016Apr 22, 2021
Languages1English1English
DeveloperStaytunedIntrada

FAQ

ADU and Easy Student Discounts: common questions

Which is more popular, ADU or Easy Student Discounts?
ADU is detected on 11× as many Shopify stores as Easy Student Discounts: 434 vs 40 as of Nov 9, 2026.
Which has better reviews, ADU or Easy Student Discounts?
On the Shopify App Store: ADU 4.3 from 194 reviews and Easy Student Discounts 5.0 from 21 reviews.
What features does each app list that the other doesn’t?
ADU lists 7 the others don’t mention, such as Banners, BOGO, Geolocation, Gifts. Easy Student Discounts lists 7 the others don’t mention, such as Bulk editing, Coupons, Cross-sell discounts, Custom code. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.