ADU: Automatic Discounts vs Devicely: Smart Discounts
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ADU, Oct 28, 2026 for Devicely.
The short answer
- Only Devicely lists a free plan. Paid plans start at $9.99/month for ADU and $9.90/month for Devicely.
- ADU lists 13 features Devicely’s listing doesn’t mention, including Banners, BOGO, Bulk discounts.
Head to head
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Free Plan
- · Analytics: Only Sessions & Funnel
- · Free up to $1,000/mo extra revenue
- · Jeff (AI Assistant): 10 questions/month
- · Max 5 Discount Rules
- · Max 5 Excluded Products
- · Sales Assistant not available
Standard Plan
- · Full Analytics (No CSV)
- · Jeff (AI Assistant): Unlimited
- · Limited Sales Assistant
- · Ticket Support in 24/48 hours
- · Unlimited Discount Rules
- · Unlimited Excluded Products
Premium Plan
- · Full Analytics (With CSV export)
- · Full Sales Assistant alerts
- · Jeff (AI Assistant): Unlimited
- · Priority Ticket Support (12 hours)
- · Unlimited Discount Rules
- · Unlimited Excluded Products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
Create targeted discounts that convert hesitant visitors. Our algorithm classifies your site's visitor devices into top-tier, mid-range, budget, and outdated, so you can create discounts only for those browsing without buying. Optimize your offers with our Sales Assistant, which analyzes your data and suggests what to do. Our built-in analytics show the full funnel for each device tier.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Automatic device detection — Identifies each customer's device tier instantly.
- Flexible discount rules — Set percentage or fixed discounts per device tier.
- Universal theme compatibility — Works with all Shopify themes, no coding needed.
- Device-tier analytics — Track visits, conversions, and sales by device tier.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  Devicely |
|---|---|---|
| Detected stores | 434 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | Devicely |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 194 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ADU and Devicely: common questions
- Is ADU or Devicely cheaper?
- Only Devicely lists a free plan. Paid plans start at $9.99/month for ADU and $9.90/month for Devicely. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ADU lists 13 the others don’t mention, such as Banners, BOGO, Bulk discounts, Discount codes. Devicely lists 7 the others don’t mention, such as A/B testing, Analytics, APIs and webhooks, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ADU, Oct 28, 2026 for Devicely; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ADU, Oct 28, 2026 for Devicely. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.