ADU: Automatic Discounts vs Deducto: Smarter Promotions
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ADU, Oct 13, 2026 for Deducto.
The short answer
- On the Shopify App Store: ADU 4.3 from 194 reviews and Deducto 5.0 from 1 reviews.
- Only Deducto lists a free plan. Paid plans start at $9.99/month for ADU and $99/month for Deducto.
- Deducto lists 17 features ADU’s listing doesn’t mention, including APIs and webhooks, Automations, Bulk editing.
Head to head
Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Free
- · 1000 API requests included
- · 3 active promotions
- · Single user
Lite
- · 10 active promotions
- · 100,000 API requests included
- · 5 users
Pro
- · 20 users
- · 30 active promotions
- · 500,000 API requests included
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
Shopify's discounts only take you so far. Deducto is the promotions engine that picks up where they leave off, giving your team one place to build offers with real logic and targeting, control how they combine, and keep them profitable as you scale. Launch whatever you can imagine in minutes, with no code and without juggling a stack of single-purpose discount apps.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Flexible logic and nested conditions for complex promotion rules
- Use custom product attributes, collections, vendors and tags to build promotions
- Priority ordering to ensure promotions apply in the order you want
- Allow customers to enter multiple coupons at once, in the cart and checkout
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  Deducto |
|---|---|---|
| Detected stores | 434 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | Deducto |
|---|---|---|
| App Store rating | 4.3 ★ | 5.0 ★(ahead) |
| App Store reviews | 194(ahead) | 1 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ADU and Deducto: common questions
- Is ADU or Deducto cheaper?
- Only Deducto lists a free plan. Paid plans start at $9.99/month for ADU and $99/month for Deducto. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, ADU or Deducto?
- On the Shopify App Store: ADU 4.3 from 194 reviews and Deducto 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- ADU lists 6 the others don’t mention, such as Banners, Geolocation, Gifts, Subscriptions. Deducto lists 17 the others don’t mention, such as APIs and webhooks, Automations, Bulk editing, Coupons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ADU, Oct 13, 2026 for Deducto; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ADU, Oct 13, 2026 for Deducto. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.