ADU: Automatic Discounts vs Datora | Multi Discounts

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • ADU is detected on 145× as many Shopify stores as Datora: 434 vs 3 as of Nov 8, 2026.
  • On the Shopify App Store: ADU 4.3 from 194 reviews and Datora 5.0 from 15 reviews.
  • Only Datora lists a free plan. Paid plans start at $9.99/month for ADU and $49/month for Datora.
  • Datora lists 14 features ADU’s listing doesn’t mention, including Automations, Bulk editing, Campaigns.

Head to head

Detected stores

ADU: 434
Datora: 3

App Store reviews

ADU: 194
Datora: 15

Stores added, 28 days

ADU: 7
Datora: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.

Overview

ADU4.3(194)Datora5.0(15)
Pitch

Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO

—
Categories
  • Discounts
  • Discounts
  • Pricing optimization
Languages
  • English
  • English
Launched
Aug 4, 2016
Sep 27, 2024
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
2 last full month
Detected stores
434active installs
  • Glitterbels
  • Caitlin Wilson
  • Pure Salt Shoppe
  • MUA MAKEUP ACADEMY
  • FROM FUTURE QA
+429 more
3active installs
  • PEAK
+2 more
Most common store size
11-50 products22%
101-200 products100%
Top countries
  • United States42%
  • Canada9%
  • United Kingdom7%
  • Germany67%
  • Luxembourg33%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01325OctMayJulOctFebAprJunJulADU: Automatic Discounts: 1 reviews in April 2025ADU: Automatic Discounts: 6 reviews in May 2025ADU: Automatic Discounts: 4 reviews in June 2025ADU: Automatic Discounts: 1 reviews in July 2025ADU: Automatic Discounts: 4 reviews in August 2025ADU: Automatic Discounts: 1 reviews in October 2025ADU: Automatic Discounts: 1 reviews in November 2025ADU: Automatic Discounts: 1 reviews in February 2026ADU: Automatic Discounts: 1 reviews in March 2026ADU: Automatic Discounts: 1 reviews in June 2026ADU: Automatic Discounts: 1 reviews in July 2026Datora | Multi Discounts: 1 reviews in October 2024Datora | Multi Discounts: 10 reviews in February 2026Datora | Multi Discounts: 23 reviews in March 2026Datora | Multi Discounts: 2 reviews in April 2026Datora | Multi Discounts: 5 reviews in May 2026Datora | Multi Discounts: 2 reviews in June 2026
ADUDatoraCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $9.99 to $49.99/month
From $0 to $299/month
Plans
Test the watersFree to install
2.9% success fee. You are charged only if the app helps to convert sales.
  • · No base monthly fee
Basic Essentials$9.99/month
1.2% success fee. You are charged 1.2% success fee: $9.99/month + $1.20 per $100 in sales.
Startup$19.99/month
.9% success fee . 0.9% success fee: You're charged $19.99/month + $0.90 per $100 in sales.
BUSINESS$49.99/month
0.6% success fee. You're charged $49.99/month + $0.60 per $100 in sales the app converts.
FreeFree
  • · - Advanced discount conditions
  • · - Conditional discounts (max. 2)
  • · - Target specific markets
  • · Max. discount groups: 2
  • · Max. discounts: 2
Basic$49/month
14-day free trial
  • · - Advanced discount conditions
  • · - Conditional discounts (max. 2)
  • · - Target specific markets
  • · Max. discount groups: 5
  • · Max. discounts: 10
Premium$149/month
14-day free trial
  • · - Conditional discounts unlim.
  • · - Free Products
  • · - Product Variants
  • · - all from BASIC
  • · Max. discount groups: unlimited
  • · Max. discounts: unlimited
Ultimate$299/month
14-day free trial
  • · - - Auto Add2Cart for FreeGifts
  • · - - ConditionalDiscounting in Storefront
  • · - - Pricing by Code in the Storefront
  • · - - much more
  • · - FunctionLibrary (Custom integrations):
  • · - all from PREMIUM

Features

ADU4.3(194)Datora5.0(15)
Coverage
16 of 32 features50%
25 of 32 features78%
Unique strengths
  • Banners
  • Bulk discounts
  • Discount stacking
  • Geolocation
  • +3 more
  • Automations
  • Bulk editing
  • Campaigns
  • Cross-sell discounts
  • +10 more
Discounts
67%16/24
71%17/24
Discount types
69%11/16
81%13/16
Managing discounts
63%5/8
50%4/8
Pricing optimization
0%0/8
100%8/8
Pricing management
0%0/8
100%8/8
7916onlybothonly
ADUDatora32 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

ADU4.3(194)Datora5.0(15)
Works with also listed by another
  • Checkout
  • Privy
  • Recharge
  • Checkout

Messaging

ADU4.3(194)Datora5.0(15)
How it sells itself

Automatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.

Perfect for Blackweek an other campaigns. With our app, you can create flexible and efficient campaigns. Link multiple discount groups to a single code and upscale your conversion rate with personalized promotions. Create discounts based on products, tags, or variants, and choose between percentage or fixed reductions.

Key points
  • Set up and manage automatic discounts based on predefined rules and conditions
  • Apply bulk discounts to drive sales and reward customers for larger orders
  • Manage all your promotions, aligning them seamlessly with your store's design
  • Pre-built promotions - activate ready-to-use promotions with a single click
  • Generate complex, automatic, or code-based discounts with ease
  • Set multiple conditions to fine-tune your discount strategies
  • Apply discounts to product variants for more precise control over pricings
  • Create discounts including complimentary products, enhancing customer incentives
Screenshots
Fast setup discount and promo set up
Powerful gifts, discounts and upsellsKeep your promos and discounts on brand with different stylesOffer discounts , upsells and free shipping
Buy X, get Y with any nuber of rules
Create customized discounts in one timeFree products depending on the shopping cartScale discounts allow upsell of products

Installed with

ADU4.3(194)Datora5.0(15)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureADUDatora
Detected stores434(ahead)as of Nov 8, 20263as of Nov 8, 2026
Net store change, 28 days+1estimated0estimated
Stores added, 28 days7new and returningNot enough data
Big-brand share20%of stores of known sizeNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Food, Beverages & TobaccoHealth & Beauty
Top store countriesUnited States, Canada, United KingdomGermany, Luxembourg

Reviews

MeasureADUDatora
App Store rating4.3 ★5.0 ★(ahead)
App Store reviews194(ahead)15
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureADUDatora
Free planNot listedYes
Lowest paid monthly plan$9.99/month(ahead)$49/month
Longest free trialNot listed14 days
Plans listed44

Listing

MeasureADUDatora
Shopify category rank#269in Discounts#147(ahead)in Discounts
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedAug 4, 2016Sep 27, 2024
Languages1English1English
DeveloperStaytunedDatora WebSystems

FAQ

ADU and Datora: common questions

Which is more popular, ADU or Datora?
ADU is detected on 145× as many Shopify stores as Datora: 434 vs 3 as of Nov 8, 2026.
Is ADU or Datora cheaper?
Only Datora lists a free plan. Paid plans start at $9.99/month for ADU and $49/month for Datora. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, ADU or Datora?
On the Shopify App Store: ADU 4.3 from 194 reviews and Datora 5.0 from 15 reviews.
What features does each app list that the other doesn’t?
ADU lists 7 the others don’t mention, such as Banners, Bulk discounts, Discount stacking, Geolocation. Datora lists 14 the others don’t mention, such as Automations, Bulk editing, Campaigns, Cross-sell discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.