ADU: Automatic Discounts vs Custom Promos
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ADU, Oct 13, 2026 for Custom Promos.
The short answer
- Paid plans start at $9.99/month for ADU and $24/month for Custom Promos.
- ADU lists 13 features Custom Promos’s listing doesn’t mention, including Banners, Bulk discounts, Cart discounts.
Head to head
Father's Day Buy More Save More - Tiered Discounts, GWP, BOGO
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Test the waters
- · No base monthly fee
Basic Essentials
Startup
BUSINESS
Standard
- · All promotion types included
- · Exclude specific collections
- · Layered collection sales
- · Multi-collection and storewide sales
- · Offer volume bonus unlocks
- · Run up to 5 promotions at once
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAutomatically apply smart discounts across your store. Create BOGO, tiered, or gift-with-purchase offers and let the app auto apply the best deal to each cart. Schedule and stack discounts. Simplify promotions, avoid coupon errors, and increase your average order value with automatic, rule-based discounts that run seamlessly in the background.
Custom Promos allows merchants to easily run layered, conditional promotions. Put a collection on sale, then reward bigger carts with an extra discount on top. Create tiered volume breaks, spend thresholds, BOGO, flat-dollar deals, multi-collection sales, and storewide sales with exclusions. Every promotion applies automatically at checkout—no codes to enter.
- Set up and manage automatic discounts based on predefined rules and conditions
- Apply bulk discounts to drive sales and reward customers for larger orders
- Manage all your promotions, aligning them seamlessly with your store's design
- Pre-built promotions - activate ready-to-use promotions with a single click
- Layer a collection sale with a volume bonus as one combined discount
- Tiered volume breaks: buy more save more, with your own thresholds
- BOGO and buy-X-get-Y flat pricing on the collections you pick
- Multi-collection sales with a different discount rate per collection
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ADU |  Custom Promos |
|---|---|---|
| Detected stores | 434 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 7 | Not enough data |
| Big-brand share | 20% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ADU | Custom Promos |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 194 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ADU | Custom Promos |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $24/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 4 | 1 |
Listing
| Measure | ADU | Custom Promos |
|---|---|---|
| Shopify category rank | #268(ahead) | #997 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Aug 4, 2016 | Jul 9, 2026 |
| Languages | 1 | 1 |
| Developer | Staytuned | Release Point Ventures |
FAQ
ADU and Custom Promos: common questions
- Is ADU or Custom Promos cheaper?
- Paid plans start at $9.99/month for ADU and $24/month for Custom Promos. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ADU lists 13 the others don’t mention, such as Banners, Bulk discounts, Cart discounts, Checkout discounts. Custom Promos lists 6 the others don’t mention, such as Automations, Percentage discounts, Quantity breaks, Targeting. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ADU, Oct 13, 2026 for Custom Promos; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ADU, Oct 13, 2026 for Custom Promos. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.