Aura AI Product Photo & Video vs Herolight: AI Photo & Video
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Aura AI Product Photo & Video, Nov 12, 2026 for Herolight.
The short answer
- Only Aura AI Product Photo & Video lists a free plan. Paid plans start at $19.99/month for Aura AI Product Photo & Video and $14.99/month for Herolight.
- Aura AI Product Photo & Video lists 5 features Herolight’s listing doesn’t mention, including Auto-optimization, Generative fill, Image compression.
Head to head
Starter
- · 1 photo = 1 credit, 1 video = 10 credits
- · 20 credits every month
- · Credits back if a creation fails
- · Every photo and video type
Pro
- · 100 credits every month
- · Every photo and video type
- · Extra credit packs that never expire
- · Launch offer: $9.99/month for 3 months
Free
- · 30 credits on first install
- · All scenes and tools
- · Topped up to 10 credits every month
Starter
- · 160 credits every month
- · Photos, videos and ads
- · Unused credits carry over
Growth
- · 540 credits every month
- · Photos, videos and ads
- · Unused credits carry over
Scale
- · 1,350 credits every month
- · Photos, videos and ads
- · Unused credits carry over
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAura reads your catalog, finds the products with few photos and suggests the missing shots, each with a short reason. You tick the ones you want and see the credit cost on the button before anything is made. Shot types: a new color or material of the same product, a missing angle on white, worn on a model framed without the face, a lifestyle scene, a looping product video or a 360 spin.
Pick products from your catalogue, choose scenes or let Auto suggest one that suits each product, and Herolight photographs them there from the photo you already have. Make short product videos from those photos, turn a product into a ready-made ad for stories, feeds and banners, or cut it onto pure white for marketplaces. You check every result before it goes on a product, and every change can be undone.
- AI product photos in 16+ scenes: lifestyle, outdoor, studio, and seasonal
- Product videos, 3D rotations, and social-ready formats for every platform
- Remove, replace, expand, or blur product backgrounds with one click
- Studio, lifestyle and on-model scenes, or let Auto suggest one per product
- Short product videos: in the hand, unboxing, on a model, close details
- Ready-made ads in story, feed, square and banner shapes, headline included
- Clean white-background packshots for marketplace listings
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Aura AI Product Photo & Video | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Aura AI Product Photo & Video | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Aura AI Product Photo & Video | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19.99/month | $14.99/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | Aura AI Product Photo & Video | |
|---|---|---|
| Shopify category rank | #276 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 2, 2026 | Nov 12, 2026 |
| Languages | 1 | 2 |
| Developer | IYIA | Entafix |
FAQ
Aura AI Product Photo & Video and Herolight: common questions
- Is Aura AI Product Photo & Video or Herolight cheaper?
- Only Aura AI Product Photo & Video lists a free plan. Paid plans start at $19.99/month for Aura AI Product Photo & Video and $14.99/month for Herolight. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Aura AI Product Photo & Video lists 5 the others don’t mention, such as Auto-optimization, Generative fill, Image compression, Quality control. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Aura AI Product Photo & Video, Nov 12, 2026 for Herolight; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Aura AI Product Photo & Video, Nov 12, 2026 for Herolight. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.