ATB: Attribution Reports vs Ulittle Attribution Engine
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ATB, Oct 13, 2026 for Ulittle Attribution Engine.
The short answer
- Paid plans start at $199/month for ATB and $95/month for Ulittle Attribution Engine.
- ATB lists 8 features Ulittle Attribution Engine’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Essential
- · Channel Spend Analysis
- · First-Party Data Collection
- · GDPR & Privacy Compliant
- · Multi-Channel Attribution
- · Real-Time Order Tracking
- · Revenue & ROAS Dashboard
Performance
- · Budget Optimization Insights
- · Customer Segmentation & Tracking
- · Financial Analytics Dashboard
- · Profitability Settings (COGS, fees)
- · ROI & ROAS Metric Switching
- · Sales Goals & Progress Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Ulittle tracks every sale to its marketing link, providing multi-channel attribution across emails, posts, ads, and any other channels. It offers ROAS and ROI insights, real-time order tracking, profit and spending analysis, performance trends, and dashboards for revenue, segmentation, and campaign tracking. Data updates automatically, works with privacy rules, and allows testing and CSV export without complex setup.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Track every sale to its marketing link across all campaigns and channels
- Switch dashboards between ROAS, ROI, revenue, and profit insights
- Segment customers and track performance by campaign and group
- Real-time order tracking with multi-channel attribution
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Ulittle Attribution Engine |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | Ulittle Attribution Engine |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | Ulittle Attribution Engine |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $199/month | $95/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 2 |
Listing
| Measure | ATB | Ulittle Attribution Engine |
|---|---|---|
| Shopify category rank | #456(ahead) | #1262 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | May 14, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | Ulittle Pty Ltd |
FAQ
ATB and Ulittle Attribution Engine: common questions
- Is ATB or Ulittle Attribution Engine cheaper?
- Paid plans start at $199/month for ATB and $95/month for Ulittle Attribution Engine. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ATB lists 8 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Custom reports. Ulittle Attribution Engine lists 6 the others don’t mention, such as Activity tracking, Checkout analytics, Forecasting, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Ulittle Attribution Engine; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Ulittle Attribution Engine. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.