ATB: Attribution Reports vs Tracklark CAC & ROAS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ATB, Oct 13, 2026 for Tracklark CAC & ROAS.
The short answer
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $199/month for ATB and $29/month for Tracklark CAC & ROAS.
- ATB lists 15 features Tracklark CAC & ROAS’s listing doesn’t mention, including AI insights, Analytics dashboard, Cohort analysis.
Head to head
Multi-touch attribution and affiliate tracking for your store
- United States
- Canada
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · 1 Store
- · 5 Attribution Models
- · 5 Custom Reports
- · All Ad Connectors
- · Email Support
- · Klaviyo Integration
Free
Basic
Pro
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAttribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI.
Know which channels actually bring you customers. Tracklark reads your Shopify orders through the Admin API and credits each one to a channel using its UTM tags, with first-touch or last-click as you prefer. Import spend per channel and campaign by CSV, or enter amounts by hand, and the app joins that spend to the orders it produced.
- Connect all major ad platforms including Meta, Google, Pinterest and TikTok
- Cost, ROAS, and LTV available down to the keyword or ad level for all your ads
- Customizable multi touch models and reports give you complete control
- Merge your ad spend with the orders it produced
- Attribute orders by UTM: first-touch or last-click
- CAC from new customers, not repeat buyers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ATB |  Tracklark CAC & ROAS |
|---|---|---|
| Detected stores | 29 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Business & Industrial, Food, Beverages & Tobacco, Apparel & Accessories | Not published |
| Top store countries | United States, Canada, United Kingdom | Not published |
Reviews
| Measure | ATB | Tracklark CAC & ROAS |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 9 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ATB | Tracklark CAC & ROAS |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $199/month | $29/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | ATB | Tracklark CAC & ROAS |
|---|---|---|
| Shopify category rank | #456(ahead) | #1524 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 1, 2016 | Sep 22, 2026 |
| Languages | 1 | 1 |
| Developer | Attribution Inc. | RenSike |
FAQ
ATB and Tracklark CAC & ROAS: common questions
- Is ATB or Tracklark CAC & ROAS cheaper?
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $199/month for ATB and $29/month for Tracklark CAC & ROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ATB lists 15 the others don’t mention, such as AI insights, Analytics dashboard, Cohort analysis, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Tracklark CAC & ROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ATB, Oct 13, 2026 for Tracklark CAC & ROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.